About This Episode
In this episode, I explore the importance of brand identity with my guest the identity architect Simon Clements.
Simon shares his journey from a two-week freelance trial with Cadbury Trebor Basset to his current work as a freelance graphic designer and identity architect.
He explains the concept of ‘identity architect’ and how it helps clients better understand their business and find the most effective way to market their product or service. He outlines the different aspects of brand identity, from the colours and fonts used to the psychology of the visuals. He also detailes his process when clients have no idea what they want for their brand identity.
Lastly, he discusses the design process and the benefits of professional branding, explaining why consistency and awareness of the brand is key to its success.
Of course, we also explore more about the man behind it all, Simon himself, as he shares parts of his journey candidly.
As always, you can listen to this episode via the audio above, or if you prefer to watch us having a chat then there’s the video version of it below.
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About My Guest
“After finishing a HND in Graphic Design and Advertising, I was approached by Cadbury Trebor Basset at my end of year show. They loved my work, and offered me a job in their in- house design team, based in Bourneville, Birmingham.
After facing a tough decision, due to health issues I had at that time, I decided to go it alone and start my own business. It was the best decision I ever made! I’ve been lucky enough to help many clients over the years, globally as well as nationally, and I have loved every minute!
I’m passionate about my work, and also pride myself on being honest, reliable and loyal to all of my clients!
I believe in the design process that I have in place. It’s a collaboration between myself and you, the client, to ensure that your end result looks good, delivers the right message, and that it’s something you’re proud of!”
You can connect with Simon at –
Website – https://SimonClementsCreative.co.uk
Instagram – https://instagram.com/thesimonclements
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Award-winning coach, international speaker, multi-time best-selling author, hypnotist, occasional magician, and writer of this post, Keith spent his first 40 years suffering from several phobias including being terrified of speaking with strangers. After one incident too many, he started studying and training in NLP & hypnosis to conquer his own issues, found he was rather good at it, and changed careers (aided by redundancy at just the right moment after 20 years in IT). He helps people transform their deepest fears into their greatest strengths, and having helped over 5,000 people across 5 continents, he is the UK’s #1 Fear Strategist.