Overachievers come to me to fix one thing. Some stay to change everything.
Driven, capable people, and the patterns that get in their way.
You have achieved a great deal.
By most measures, you are succeeding. The results are there. The capability is there.
And yet something keeps getting in the way.
For some people, it is one specific thing. A fear of flying they have carried for years. An unhelpful habit they are done with. Confidence that disappears at the exact moment that they need it.
For others, it is harder to describe. A sense that despite everything you have built, it still does not feel like enough.
Either way, what you are dealing with is a pattern. Patterns are learned, and anything learned can be changed. That is exactly what I work with.
I work with overachievers, which are people who hold themselves to higher standards than most, who take responsibility for outcomes, and who go further than they need to. They make ideal clients, because they want the change and they will do whatever it takes to get it.
Three different ways, to suit your individual needs
Change work. One specific problem, dealt with. Fears, phobias, smoking, weight, confidence, anxiety, and limiting beliefs, using NLP and hypnotherapy, often in a single session.
1-2-1 coaching. Ongoing work on the bigger patterns: self-pressure, identity, and building ambition you can sustain.
The Overachievers Club. Personal development alongside other overachievers, with a growing library of courses, community, accountability, and a monthly meeting.
All sessions take place online via Zoom, so you can work with me wherever you are.
Many people come for one specific change and finish there. That is a complete result. Others find that fixing one thing opens up a bigger conversation, and choose to keep going.
A structured approach shaped by system design.
Before moving into coaching and training, I spent two decades working in IT. I graduated from the University of Essex with a BSc (Hons) in Computer and Microprocessor Engineering, became a Chartered IT Professional, and later a Fellow of the British Computer Society. My career centred on designing and refining systems that helped a global organisation run more effectively while controlling cost and complexity.
That experience shaped how I think about human behaviour.
When a system keeps producing the same output, applying more pressure rarely changes the result. You look at the structure, and where necessary, you redesign it.
Patterns work the same way. They are structured responses that have become embedded over time, which is why pushing harder against them so rarely works, and why changing the structure underneath them so often does.
When a pattern keeps producing the same result, the structure underneath it is what needs to change.
How my own anxiety became the start of me helping others
On paper, my early career looked successful. Behind the scenes, I struggled with significant social anxiety. I did not have a name for it at the time. I simply assumed I was shy.
A panic attack at a party forced me to face it directly. Instead of looking for ways to cope, I set out to understand how the problem actually worked. I immersed myself in NLP, hypnosis, coaching, and public speaking, and kept going until I had trained to teach each of them, because I wanted to understand them in depth.
Applying those disciplines to myself changed more than my confidence. It changed how I understood patterns, behaviour, and change. I learned that highly capable people carry limiting patterns like anyone else, and that they are often better equipped than most to change them once they decide to.
That decision eventually led me from IT into coaching, after redundancy and, to put it plainly, a degree of corporate burnout. What began as a personal investigation became a global career: working with thousands of people, speaking on international stages, leading retreats in Nepal and Tibet and Bali, and certifying hundreds of practitioners at advanced levels.
It also means that when someone tells me about the fear they have carried for years, I know what that feels like from the inside.
What overachievement actually looks like
For many years, I did not think of myself as an overachiever. I associated the word with extreme wealth, public visibility, or headline-making success.
Only later did I step back and notice the pattern.
Across every area, the behaviour was the same. I went further than required, looked for depth, and kept working until I had mastered the subject.
That is what overachievement looks like. Achieving more than most people tend to, consistently, in whatever you turn your hand to.
Once I recognised it in myself, I saw it everywhere in the people I was already working with. They were exceeding expectations, often by a wide margin. And they were running into internal ceilings that no amount of extra effort seemed to shift.
Overachievement is not about wealth or status. It is about consistently going further than most are willing to go. Often without realising it.
How my fear led me to the people I work with
For many years, I was best known for my work with fear. Phobias, anxiety, and the internal blocks that stop capable people doing what they most want to do. Whether as The Confidence Alchemist, as The UK’s #1 Fear Strategist, or even as The World’s #1 Fear Strategist, that work has helped thousands of people, and it remains a core part of what I do.
Over time, I noticed something about the people I worked with most effectively. They were overachievers. Driven, capable, often already successful, and frustrated that one fear or one habit was holding back an otherwise full life.
Overachievers make excellent clients for this kind of work. They want the problem gone, they commit fully, and they follow through, which is a large part of why the change so often happens in a single session.
Some of those clients also carried something bigger: a pressure that no amount of achievement seemed to lift. Working with that led to everything else I now do, from 1-2-1 coaching to The Overachievers Club and The Overachievers Podcast, and to the book I am currently writing.
The thread running through all of it is the same. Capable people deserve to achieve without being held back by their own patterns, whether that is a fear of flying or a lifetime of pushing too hard.
Why every piece of work is bespoke
Over 16 years of professional practice, one conviction has only grown stronger: there is no single “One True Path” to success.
Anyone who claims to have a universal template is oversimplifying how people work.
People differ in temperament, history, values, and what fulfilment means to them. What works for one person may do little for another, which is why my work is completely bespoke.
I call my approach Mindset Mastery. It combines hypnosis, NLP, and coaching with structured analysis, behavioural insight, and metaphor, to change the patterns that shape your results. My background in systems design, together with advanced training in NLP, hypnosis, coaching, and speaking, lets me work with both precision and flexibility.
Change the pattern, and the results follow
Coaching since 2010, over 16 years.
The principles that guide my work.
These three principles shape every decision I make and every client relationship I enter.
Integrity
Consistency of principle under pressure, alignment between what I say, what I believe, and what I do.
That means no promises I cannot justify, no templates dressed up as bespoke work, and no implied certainty where none exists. If something will not serve you, I will tell you. The work is grounded in honesty, evidence, and coherence.
Knowledge
Depth over surface, commitment to understand how something works before attempting to apply it.
I study disciplines properly, test ideas rigorously, and keep refining my understanding, so the work stays grounded in substance. Depth creates precision, and precision creates change that lasts.
Fun
Lightness without loss of depth. Serious work does not have to feel heavy.
Change can be enjoyable. Insight often arrives more easily in an atmosphere that allows curiosity, perspective, and the occasional well-timed metaphor. Meaningful progress can be focused, intelligent, and a pleasure to be part of.
Your next step toward clarity.
If something here sounds familiar, there are three ways to begin.
Not sure which fits? Book a chat and we’ll work it out.
Or start with The Overachiever Quiz, and find out what kind of overachiever you are…
Keith Blakemore-Noble is a UK-based mindset coach, NLP master practitioner and trainer, and hypnotherapist known as The Overachievers Coach. Coaching since 2010, he works with overachievers in three ways: one-off change work for problems such as phobias, smoking, and confidence, ongoing 1-2-1 coaching, and The Overachievers Club, which he founded.
He also hosts The Overachievers Podcast, has written six books, and is an award-winning international speaker.
Most of the people who come to Keith are already successful by any outside measure. Some arrive with one specific problem they want gone. Others come because of the gap between what they have achieved and how that achievement feels from the inside.
Before coaching, he spent two decades in technology as a Chartered IT Professional and Fellow of the British Computer Society.
Keith Blakemore-Noble is a hypnotherapist and NLP master practitioner and trainer, and holds Train-the-Trainer certification in NLP, hypnosis, coaching, and public speaking. He has certified hundreds of practitioners at advanced levels, is an award-winning international speaker, and is a former Chartered IT Professional and Fellow of the British Computer Society.
Qualifications matter less than what someone does with them, but they are a reasonable thing to ask about before trusting somebody with your thinking.
Keith’s training sits across three disciplines. Hypnotherapy, for working below conscious awareness. NLP, for how language and thought shape internal experience. Coaching, for the structured work of change over time.
He has spoken internationally for well over a decade, and has trained speakers in the USA, the UK, Singapore, and Indonesia.
Keith Blakemore-Noble has been coaching since 2010, over 16 years. In that time he has worked with thousands of clients across the UK and internationally, from people wanting to clear a single fear or habit to high-achieving professionals, business owners, and senior leaders working on the pressure behind their success.
Over those years, one kind of client kept appearing: people with high standards and strong results. Some needed one specific change, and that remains a large part of the work today. Others carried a persistent sense that none of their success was quite enough.
Both sit at the centre of what Keith does, which is why he works with overachievers in three distinct ways.
Keith Blakemore-Noble is based in the north-east of Scotland, in the United Kingdom. All of his client work, including change work, 1-2-1 coaching, and The Overachievers Club, takes place online via Zoom, so he works with clients across the UK and internationally. He also speaks and delivers training at events in the UK and overseas.
Working online suits the people he works with. They are busy, often travelling, and rarely have a spare half-day for a commute.
Change work using NLP and hypnotherapy works just as well online, because it depends on attention and focus rather than on being in the same room.
Mindset Mastery is Keith Blakemore-Noble’s bespoke approach to change, combining hypnosis, NLP, and coaching into a single method. It works on the patterns and beliefs underneath behaviour, whether that pattern is a phobia, a smoking habit, or a lifelong habit of proving your worth through achievement.
Most self-improvement operates on the surface. New system, new routine, new set of habits.
That works until pressure arrives, at which point people revert to whatever they actually believe about themselves.
Mindset Mastery starts one level down, with the belief or response driving the behaviour. Change that, and the behaviour tends to follow without needing to be forced.
Which is why the changes tend to hold.
Keith Blakemore-Noble has written six books, including The Masks We Wear, on the personas people adopt to hide parts of themselves, and AntiManipulation, on recognising and resisting psychological influence. His books are available on Amazon in the UK and US, and a seventh is in progress.
The Masks We Wear is the usual starting point. It deals with the distance between who someone is and who they present themselves as, which is territory most overachievers recognise immediately.
AntiManipulation covers the mechanics of influence: how it works, where it is used, and how to spot it happening to you.
The remaining four titles form the Winning In Life And Work series, in which Keith brings together over 50 international experts from a wide range of fields to share what helps us win. Each expert’s chapter is around the length of a keynote talk. The four books are Volume 1, New Beginnings, Success Secrets, and Dare To Dream.