The Third One With Gary Jones

Keith Blakemore-Noble [00:00:33]:
Hello. Welcome back. Welcome back Another episode. Now this is one of those episodes which features a guest, and it got me thinking a little, little, little bit ago. To be a guest. Anybody can rock up and be a guest on a on a podcast for sure. But when you when you’re being a guest, you’re gonna wanna Create the best impression. You’re gonna wanna make the most of your appearance on a podcast.

Keith Blakemore-Noble [00:00:58]:
I got to thinking, What’s the best way to do this? How can you how can you prepare? How can you be a a great guest on the show? What do you do after the show as well? And Who better to, tell us exactly how we can be a great podcast guest than, My guest today, he’s a returning guest. We’ve had him on a couple of times before. It’s always great fun having this guy on. He knows So much about podcasting. He set up his own radio show radio station, not just show, but station, Grow Radio, which is where you can You can catch this, catch this podcast. He, teaches people how to podcast. He handles podcasts for people. What he doesn’t know about podcasting is Frankly, not really worth knowing.

Keith Blakemore-Noble [00:01:46]:
So naturally, when I thought, let’s do an episode about how to be a good podcast guest, Naturally, I had to bring on my friend, podcast expert. Hey, Gary. How are you doing, sir?

Gary Jones [00:01:58]:
I am very good, Keith. How are you doing?

Keith Blakemore-Noble [00:02:01]:
Oh, all the better for seeing you and all the better for seeing you.

Gary Jones [00:02:05]:
Oh, what an intro. I love it.

Keith Blakemore-Noble [00:02:09]:
So, so, yes, this is, this is the 3rd time we’ve had you on the on the show. This is this is this is cool.

Gary Jones [00:02:14]:
Yeah. I’m I’m on I’m absolutely honored. I’m, I love listening to your show. I love the kind of diverse your guests, and the kind of topics you cover. And, yeah, I’m just, yeah. When you asked me to come back on, it was like, Of course. Tell me where. Brilliant.

Gary Jones [00:02:27]:
Let’s do it.

Keith Blakemore-Noble [00:02:28]:
Let’s do it indeed. Now I know you, you actually have or you’re creating, An entire course on how to be a great guest. We’ll we’ll let people know toward the end where they can they can find out more about that. And I’m really, really pleased that you’re taking taking a bit of time out of your busy day to, to actually share with us a few tips on on how we can be a good guest. So Let’s dive in. I guess the first question is, where do you start? Where do you start?

Gary Jones [00:02:57]:
It’s a good question. So In terms of where to start, it’s really about figuring out really kind of what podcasts would be best for you to go on to as a guest? Because it all starts from the best podcast guests, best podcasts, best interviews is when you marry up the guest to the podcast itself. That’s when the power really comes because that’s when you know The guest is gonna be able to provide value to your audience. You know your audience is gonna get massive value from the actual kind of guest itself. And I think it’s a massive honour being a guest on a podcast because you’re allowing someone to essentially talk to your audience, which is fantastic! And for me, it all starts with matching the guest up with the podcast itself. Now if we want to take a step back from that, It’s about the podcast guest itself, themselves, knowing what messages they want to share. So therefore, when they get So you know therefore which shows to go on to. So it all depends if you’re looking at this from a podcast point of view or guest point of view.

Gary Jones [00:04:04]:
But it’s all down to the messaging and matching that messaging up to the audience. That’s the big, big thing. You see so many people making that mistake of going on to podcasts and not listening to shows beforehand or not doing the research or not knowing who they’re talking to or not having a chat with the host like we did to discuss what we were going to kind of do, during the show, you find people who don’t do that will kinda go into the show ill prepared, And that could lead to a rushed interview. It could lead to a interview with loads of umms and ahs because They don’t know what they’re gonna say. And it’s sort, and there’s always, sometimes there’s a disconnect between the guest and the host as well. So Matching it up to the guest to the show is so, so, so important. That’s where I would start with, Keith.

Keith Blakemore-Noble [00:04:57]:
Yeah. Absolutely. There’s no point in being a guest on a show that’s that’s, completely out with your, comfort zone, your area of expertise. It’s Not your audience. It it doesn’t serve you. It doesn’t doesn’t serve them. And one key thing there that you mentioned, I mean, there there are several several good points that you mentioned, Obviously, including things like check out, examples of the of the show beef beforehand if it’s good to get a flavor for what’s What the show is about. Key note that I picked up there is that all important pre show chat.

Keith Blakemore-Noble [00:05:32]:
And that’s something that something that I always do when I when I have guests on. Even even you who you and I have known each other for a few years now, but still When you we’re planning the episode, have a a pre show chat just so we can make sure that, we’re on on on the same page for the for what we’re covering in the episode.

Gary Jones [00:05:50]:
So so important. The preparation is so important to the actual interview itself. And that goes from kind of mainly 2 points, I reckon, from the guest itself and then the podcast itself. So if we look at the podcast, what you do in terms of setting the scene, in terms of making sure that I’ve got the link or the guest has got the link, so they know where to go beforehand, Which is again really important. Giving that time to just to kind of have a little brief, have a chat beforehand and to make sure everything’s okay. We had a few technical hiccups beforehand, but they got sorted before you pressed record. And as a podcast host, you’ve made it really comfortable For me as a guest to come on to the show and to just have a chat. And that pre chat, from a podcast point of view, just kind of calms everyone down.

Gary Jones [00:06:38]:
We didn’t really chat about what we were going to talk about because we’ve already done that in the past. We chatted about how we were doing. We caught up. So that straightaway puts you into a more relaxed state, which means that your interview is gonna be more confident. It’s gonna be more relaxed and not gonna be as rushed. And then the second kind of way to prepare or think about preparation is you as a guest on the show. So you want to make sure that all your equipment is all sorted. You’ve got the equipment all done.

Gary Jones [00:07:05]:
It’s all checked off. It’s all good. You know that, actually, you’re nice and relaxed. As I said before, if you’re not relaxed, then you the interview could be rushed or you could stutter or you could and ah and all that kind of stuff. So therefore, you want to just take a bit of time before the interview just to relax. Some people might go for walks. Some people might meditate. Some people might watch watch something on TV.

Gary Jones [00:07:29]:
Each itinerary, but it’s about making sure that you’re prepared. Also, you make sure that your area that you’re recording is okay. You’ve got kind of Soft furnishing, so you got the noise kind of dampening, kind of effects happening. But also, you haven’t got, you know, stuff on your back shelf that you shouldn’t have on your back Okay. You make sure that you you you’re all okay. And if you’ve, as I said before, listened to the show, you know what you’re gonna say, you’ve prepared your key messages. So if you do all of that as a guest, you are gonna be in a really nice position where you’re gonna go, into this interview, into this chat, And you’re just gonna think of it like a chat. And I stumbled there because I class it as a chat between 2 people.

Gary Jones [00:08:12]:
Okay. You’re interviewing me, But to me, it’s a chat. So for me, all this is is me just talking to Keith and the audience, But the audience is there, you know, it’s you’re in the ether. So it’s just 2 people having a chat. It just so happens to be to be recorded. So for preparation, there’s kind of really cool stuff you can do as a podcast guest and a host to make you feel really comfortable. There’s other stuff you can do as well. But the main thing is to make sure that you go into the interview as calm and relaxed and as comfortable as possible.

Gary Jones [00:08:44]:
And that’s both on the presenter and the guest because Don’t get it wrong, even though Keith yourself, you’ve been interviewing loads of people for years. There’s gonna be people, people out there who might not be as comfortable as you interviewing people. So as a guest presenter, you might want that time to prepare as well. So the preparation kinda goes both ways.

Keith Blakemore-Noble [00:09:05]:
Absolutely. And, actually, we can we can give a great example of of the reason for for for making sure you’ve got all that stuff. Even though you know you’ve got all your equipment, Even though maybe you’ve you’ve been on many many podcasts, always do a check beforehand that your room is set up and you’ve got everything because, Okay. He won’t mind me, sharing this with everyone. About an hour before we’re due to the record this podcast, he suddenly remembers, hang on, my microphone’s at the office. I’m recording at home, microphones at The office. Yeah. So, because he checked this in advance rather than sit down at the computer 5 minutes before we’re ready to do the podcast, Yeah.

Gary Jones [00:09:45]:
And it’s one of those that regardless of your experience in terms of how many podcasts you’ve done, Both as a guest or an interview. You wanna make sure that when you’re sitting down, you don’t have to worry about stuff. Which is also why when you’re looking at the environment, you’re trying to make it as clean and tidy or as cutter free as you can. Just so you haven’t got any instructions. You make sure your device is all turned off or on do not disturb, which is again something that we did before we did this. But it’s just about those little bits. And the more little bits you do, they’re going to make a massive difference in terms of the end product. I could have done this interview without the microphone.

Gary Jones [00:10:21]:
But I know the quality wouldn’t have been as good as with the microphone being here. So That’s why I made the decision to go back to the office to grab it. But it’s all down to that preparation. I still gave myself enough time, and I still planned it, so I had my 20 minutes before the interview Just to relax and kind of make sure everything was all sorted. So it still fits into the plan. The plan just kind of changes. It’s a bit more fluid.

Keith Blakemore-Noble [00:10:46]:
Yeah. And and that that’s a good point you told me, mate. Don’t, don’t kind of schedule yourself so you go straight into the podcast. Give yourself that half hour beforehand to prepare everything to make sure you’ve had a good glass of water or two because you’re gonna be talking for a while.

VoiceOver Man [00:11:03]:
Yeah.

Keith Blakemore-Noble [00:11:03]:
Drive your throat out and give you that time to just chill and relax.

Gary Jones [00:11:07]:
Yeah. If I just want to just to kind of show people, well, not really show people, but tell people what’s around me at the moment. I’ve got a I’ve got my phone here. We still do not disturb. That’s all good. I’ve got a glass of water or glass of squash, here because I know that, as Keith said, my vote could vote could dry out. So if ever I could just take a quick drink and Everything counts set. I’ve got my microphone now.

Gary Jones [00:11:29]:
I’ve got my computer plugged in, so I know that it’s not gonna run out of battery. It’s all again, it’s all the little bits that, kind of, I’ve got around me. The rest of the kind of the place where I’m recording, it’s quite empty. It’s quite chilled out. So it doesn’t I’m not constantly looking at different things and being distracted by loads of different stuff Happening.

Keith Blakemore-Noble [00:11:48]:
Yeah. Brilliant. So we’ve we’ve got the, pre show preparation.

Gary Jones [00:11:53]:
Mhmm.

Keith Blakemore-Noble [00:11:54]:
What about when we’re actually on the show? How what what are some things that we can do to make sure that we, we are a good guest Whilst we’re on the on the show and and doing the recording.

Gary Jones [00:12:04]:
Well, providing that you’ve already matched up the, your messages to the audience and also the guest and the host has matched you up as a good potential person to give value to their audience as well, then it’s just about delivering your key messages. I’m confident quite a few times because I I think when you’re talking, that’s how you should be. Regardless if that’s on a podcast, whether that’s in public, Whether that’s in a small group of people in a workshop, you need to deliver with confidence. You’ve got to deliver your messages clearly. So by Setting everything up that places you in the best position. When it comes to the interview itself, you know what key message you’re gonna send you’re gonna talk about. So then it’s about Delivering that content to your audience. Me and Keith before decided how long this interview was gonna take.

Gary Jones [00:12:58]:
So therefore we’ve got a rough timetable of how long it’s going to kind of go. So we know how long each section should be as well. So we’ve already discussed that. So I know that my messages need to fit it into a certain time period. So when we’re during this chat, it’s just about really kind of delivering those key messages in a nice calm relaxed way. Some people get hung up on the umms and the ahs and kind of what how they talk, But effectively, an is just your brain pausing and trying to catch up. That is all it is. It is just giving you time to pause.

Gary Jones [00:13:34]:
The best way of dealing with an or an R and this might be a bit too information for some people but I think it’s a really useful tip instead of going, on R or repeating the last word, which can also be a crutch, Just have a silence. Just have a pause. Because for your brain, it does exactly the same thing. But what it shows is that you’re more comfortable and confident because you’re pausing, not umming. So if I’m ever pausing, it could be because I’m trying to catch up with what I’m trying to say. It could be that I’m allowing the listener time to reflect on what I’ve said, on what key messages I’m saying. But a real good tip during the interview is if you think you’re gonna say or an Just pause. And then

Keith Blakemore-Noble [00:14:20]:
That’s actually a re really important point, for interviewing and also for for speaking in general. So many so many of us when when we’re speaking, we get a bit nervous, and, we don’t want people to think we don’t know what we’re talking about, and and so we we tend to talk we talk a bit faster. So we’re gabbling along at 100 miles an hour. The audience can’t really understand what we’re saying, And we’re speaking faster than we can process, so we’re naturally gonna end up with gaps. When you’re as Gary says when you’re delivering to to your audience, don’t over don’t underestimate the power of the pause. It gives you time to think, but more importantly, it gives your audience time to go, yep. Got that. That makes sense, And let’s move on to the next bit.

Keith Blakemore-Noble [00:15:08]:
So we often think, oh, if I’m silent for for half a second, it feels like like half a minute. If I’m silent, oh, people are gonna think I’m not I don’t know what I’m talking about. No. They’re gonna be going, oh, thank goodness for the breather. Let me just recap. Okay. I’ve got what you’re on about. Let’s move on.

Keith Blakemore-Noble [00:15:24]:
So, yeah, pauses can be incredibly powerful things.

Gary Jones [00:15:28]:
Definitely. Definitely.

Keith Blakemore-Noble [00:15:30]:
And it stops the arms and ahs as well.

Gary Jones [00:15:31]:
Exactly. And the other good thing about it is that if you’re repeating a key point, it’s easy to say it’s easy just to kind of pause and say, I just want to repeat that. This is a key point. And then at least that way, again, it gets the key messages out there, and it reinforces those. Also during the kind of time, Tell stories. People love stories as well, which is a key part of interviewing. So we relayed the story of me having to kind of go and get my microphone. Be honest with your guests.

Gary Jones [00:16:02]:
Be transparent with your guests and tell stories, and they’ll be able to relate to you more. But again, that’s where the key messages and the float into threading nose, into the storytelling kind of really, really helps.

Keith Blakemore-Noble [00:16:14]:
Yeah. Store stories, as you say, are incredibly powerful. And And again, I know sometimes people go, oh, but I haven’t got stories. I I can’t create stories. We’ve all got all got things we can tell, and that they don’t have to be Great huge epics like, like Homer’s Odyssey, they they can be slightly the example we had here, can be something really trivial about Forgetting that the microphone was in another place and had to go and get it in advance. I mean, that’s not not exactly Hollywood blockbuster, But it’s a story. People can relate. Yep.

Keith Blakemore-Noble [00:16:45]:
It gets the point across. Yep. Absolutely.

Gary Jones [00:16:48]:
I can tell you loads of kind of it Stories about interviews that went well and didn’t go well. And to be fair, you only have to kind of tune in to Apple Podcasts or Spotify and listen to a few episodes of different shows to hear interviews, which kind of go well and go not go well. Mhmm. You tend to find the ones that aren’t that aren’t going well It’s because there’s even a disconnect between the host and the guest, and they just don’t flow between each other. Or the guest isn’t giving value to the audience, and the The host is trying to kind of eek stuff out of them because they’re giving kind of 1 or 2 word answers potentially, or Going off on a massive tangent or the guest hasn’t actually figured out what they were gonna say and have just kind of completely kind of mis pointed it. They tend to be the worst ones. But again, it all goes down to the preparation. The preparation is so, so key.

Gary Jones [00:17:41]:
And if you’ve got all of that side sorted, You’re gonna be spot on for GoodChat.

Keith Blakemore-Noble [00:17:46]:
Absolutely. Kind of touching on that, as you can imagine, from I’m trying to get people saying, oh, can I be a guest on your on your show? And absolutely love having having guests from all all all walks of life. So, Yeah. If you if you find a show that that resonates with you and you and you feel you’ve got something to offer the audience, absolutely reach out to to the host. They will they will be they will be delighted. But make sure you know what you’re gonna talk about. As Gary says, I have people who come to me and say, love to be on your show. Cool.

Keith Blakemore-Noble [00:18:16]:
What do you want to talk about? I don’t know. Whatever you want. It’s like, get back to me when you’ve got something you want to talk about. Yeah. When you know what it is you wanna talk about, it makes a whole conversation so much so much easier. It makes the the the episode much more powerful. Doesn’t mean you have to ram every single point in. Don’t you don’t necessarily have to have a script of all the things you’re gonna gonna say.

Keith Blakemore-Noble [00:18:40]:
No. No. No. You know the topic, You know it well enough that you could just just have a chat with, with the the the the podcast host. And it comes across as a really interesting podcast because You know what you’re gonna talk about. Yeah. And that also means you avoid that whole, oh, what if I forget what I’m saying? Or what if I forget what I was gonna say? Well, you know the topic inside out, so you can talk about another bit of it. Nobody knows the points you were gonna raise.

Gary Jones [00:19:05]:
That’s exactly that. Nobody knows what you’re gonna say. And some people like to prepare for interviews by writing everything down. But when they actually come to the interview itself, they won’t really look at the stuff. But they’ll just refer to it at the start so they know where it’s gonna go. But then, the whole point of writing it down for some people It’s for them to learn it through writing, which is cool. I know when I first started podcasting, I used to have bullet points because I could quickly refer to a bullet point And that’ll be job done, and if I’m doing a talk which is for 20 minutes or half hour, then I might have 10 points that I want to just keep on track with, And I’ll just have that next to my computer or just, you know, on a lecture, whatever it is, just to make sure I’ve got them to hand. But you’re right.

Gary Jones [00:19:51]:
Nobody knows what you’re gonna say next. No one knows exactly how the conversation’s gonna go. So therefore, if you do Make a mistake or you think, actually I’ve droned on for a bit too long on that point. That’s fine because no one knows what you were going to say. As long as you keep that common thread going, that’s the main, main thing. Main thing is to keep that common thread going.

Keith Blakemore-Noble [00:20:14]:
Absolutely. And Often or sometimes you forget something you’re gonna say, that’s alright. We can just cover other bits. Sometimes you might forget something Earlier on, which is a key point that does need to be brought out, there’s absolutely nothing wrong with later on going, oh, I forgot to mention earlier people are gonna laugh. An example that comes to mind, not from podcast, but from from show. There’s Queen album, live in in their early days. I think they were live at the, the Odeon, Hamsmith Odeon. And just as they come on to the encore, Freddie comes on and says, here’s a number we forgot to play earlier in the set.

Keith Blakemore-Noble [00:20:53]:
And then they just go straight into that. The audience don’t burst into fits of laughter. The audience is going, hey, cool, another softball. Yeah. Exactly. Yeah. It happens to everyone. Just if there is a point that you meant to raise earlier, And you can’t find a way to kind of segue it in.

Keith Blakemore-Noble [00:21:06]:
Just go, you know what? Earlier, I forgot to mention People are gonna be appreciative of the fact that you have mentioned that to them.

Gary Jones [00:21:14]:
Yeah. They’re not. And also some people wouldn’t and this comes kind of the Hope Podcast Host kind of role in the whole show, To keep it going and keep the flow going and make sure that it’s in a logical order for the listener. But some people would actually edit it afterwards. So that middle bit Yeah. Could be placed there. So the actual end list listener might not actually know there’s any difference. There’s also that kind of point.

Gary Jones [00:21:37]:
But For me, the podcast hosts themselves should be able to keep tempo. They should be able to make sure that that common thread keeps running through. And, yeah, it’s okay to go back and kind of recap stuff. It’s okay to kind of miss point and then have to edit it back again. All those bits are fine. And this is where the podcast guest has got the responsibility afterwards because the host themselves We’ll probably do all that stuff. They’ll create the actual show. So once the show is kind of out then, I suppose we’re segmenting into the end bit now into what to do afterwards.

Gary Jones [00:22:11]:
But Once the podcast host has actually made the show and edited it and got it there, it’s both the guest and the host’s responsibility to get that show out there Because as a host, you’ve made a cracking bit of content. And as a guest, you spent your time talking to that host and talking to their audience. Why and how wouldn’t you wanna share it and make a big noise about it when it’s out? I can’t hear some people who go onto podcasts And don’t do that because for me, that’s a waste of their time, your time, everyone’s time. It’s a massive missed opportunity for their audiences as well To miss out on that value.

Keith Blakemore-Noble [00:22:50]:
Absolutely. I mean, yeah, you do see from time to time people who come as a guest, assume, right, I’m gonna be a guest on your show, and you’re gonna promote it to everybody. I just have to turn up, record, and absolutely not. I mean, yes, You are doing as a guest, you’re doing the podcast a favor by providing them content and giving some information value to to their audience. The podcaster is also doing you a favor by exposing you to their audience. Plus, you’ve got this content which is presumably stuff that Your audience would want to hear anyway, why would you not share that podcast with your audience? So what what what are some what are some things that we can do once Once the podcast is is is out there, put some things we can do as a guest to make the most of it, both to help the podcast and to help ourselves as well.

Gary Jones [00:23:36]:
Great question. So As a guest, what I would recommend is once the podcast is out there, you’d hopefully have the host sharing you the links, to the show from the major people places where people kind of listen to podcasts. So that could be places like Apple Podcasts, Spotify, Iheartradio, those kind of places. You’ve also then maybe could get the graphics from the show host as well. And once you’ve got those, you can really, really spend your time Talking to your audiences and sharing that content out. Now that could be a mix of social media posts, that could be blogs on your website, That could be a page showing where your interviews are so people can go to it and check those out. Hey. It could be a Spotify curated playlist with all the shows on there.

Gary Jones [00:24:20]:
But the main thing is you’re getting the word out there. You might want to do a questions and answer session with people around the episode. You could wanna do a video promoting the episode. All of this you’d share with the podcast host themselves as well. So, Alicia, tagging them in and tagging any other Supporters or sponsors of the show as well. What you want to do effectively is make as much noise so your message goes out first of all to your Kind of inner circle, then your community, and then to the outer people. And to get to to the outer people, you need to spread that out through the different circles that You can’t do that with just 1 social media message. You just can’t do that because people miss it.

Gary Jones [00:25:06]:
So you need to do a couple of, you need to do it in a couple of ways. The more engaging the ways, the better the response is gonna be. And the more you engage your audience, then, yeah, you can start sharing that stuff. So for me, sharing isn’t a one time hit. It’s a multitude of different things. And then once the message is out and the host has shared it on their social media platforms, Engage with people who are commenting on the show. Follow them and connect with them on the different social media platforms. Say hello to them and say thank you for listening to the show.

Gary Jones [00:25:40]:
You know, start talking to them and getting involved with that that podcast host community, whether that’s online or in a special place or on Patreon. You know, wherever it is, Start getting involved with them because again, you’re forming all these little conversations with different people. And ultimately, you don’t know where these conversations are going to go. So for me, it’s about sharing it, start off with and making that big ripple effect, and then connecting with those people who are viewing those, whether that’s on social media or in different places. The more inventive, the more interactive way you can do that, the better it’s gonna be.

Keith Blakemore-Noble [00:26:18]:
Yeah. So great points there. I love that. Key things I’ve taken away from that are it’s not just a one off hit, you promote it Far and wide and, crucially, interact with people when they comment on it whether you know them or not. In fact, even it’s more especially when you don’t know them because these are new people. It’s your chance to to connect with them, interact with them, let them see that, the the value that you do bring.

Gary Jones [00:26:46]:
Yeah. It’s all about forming those connections and relationships. And, honestly, that’s what you want.

Keith Blakemore-Noble [00:26:52]:
Yeah. A couple of things that that I do, which is similar to what you what you’ve mentioned. I’ve got a page on my website which lists Every single podcast I’ve been on, linked to all the podcasts. I must admit that partly it’s for vanity. Just so I know, oh, wow. Look at the number of podcasts I’ve been on. Partly, it’s, it helps when you’re looking to guess on other podcast, you know, look, hey, check me out on these these ones that I’ve been on. And also, it gives gives people visiting you a chance to to see all these different ones.

Keith Blakemore-Noble [00:27:25]:
I love your idea of creating, like, a Spotify playlist of, Okay. Podcast that you’ve you’ve been on. Mhmm. And when I’ve been a guest on a podcast, for the promotion of the podcast, I Always go with the with the, go from the basically, go with the mindset that, hey. I’m the only person who’s promoting this. Therefore, I’ve gotta go all out. I mean, yes, the podcast host will be promoting it, obviously. But if I go from the position that I’m the only one promoting this, if I don’t promote it, nobody hears it, You’re gonna promote the heck out of it.

Gary Jones [00:27:59]:
You are.

Keith Blakemore-Noble [00:28:00]:
And not just once that you you can no reason why you can’t re promote it again and again over over over time.

Gary Jones [00:28:07]:
Yep. Make sure you this separates people from other people in their industry who haven’t been on podcasts. You’re creating a stage for yourself And saying to people, look, I know my stuff because I’m talking to this person about it, and I wanna you should listen to me because I’m gonna give you a massive load of value, which is golden. It’s absolutely brilliant. So from a vanity point of view, the page on a website, Yeah. It could be classed as a vanity bit, but I see it as a really easy way to direct people who are looking for information. I’m looking for free information, by the way. You know, you can learn so much from podcasts by listening to different podcasts.

Gary Jones [00:28:48]:
So listening to different podcasts around the same topic, Having that free page that you direct people to, brilliant. It’s a free resource. And also, it sets you apart as a speaker, as a as someone who wants to share their message. So if you’re a podcast host and you want to and you get to receive a link and you see this person, so Keith, It talks about these messages, and he’s appeared on all of these places. Wow. You know, that’s great. I could have my logo. I could have my show on there as well.

Gary Jones [00:29:17]:
That is one way of thinking about it. Either way is, you know what? If he’s listened to if he’s been on all these, let’s just have a listen. Let’s see what message he shares. It accelerates that know, like, trust circle, so therefore, you’re more likely to get booked onto different podcasts and also probably better quality podcasts, which probably resonate with you, your message, and their audience more. So that page could be classed as a vanity thing. I don’t see it as that. I see that as a real useful resource, both for you as the guest and also of a potential podcast host. Not including the people who just wanna listen to your stuff and just want 1 place to go to.

Keith Blakemore-Noble [00:29:53]:
Yeah, absolutely. And, You you were saying there that it can it’s a great way to, to then help you get fur on other podcasts. It’s also a good way to help you then step up Up and up to bigger and bigger reach podcasts because, the bigger reach podcast, if you’re already a huge name, Sure. They’ll they’ll they’ll they’ll they’ll chat with you. But if you have a smaller name, but you can go, hey, look, you probably haven’t heard of me, but here’s Sixty podcasts that I’ve guested on with this message, they can then get a flavor for, okay, this is somebody who who is an expert. This is our chance to be the one who Breaks its expert through to the next level. Yeah. Let’s do it because you can prove that you’ve got the, the the track record.

Gary Jones [00:30:37]:
Yeah. Can I just say something at this point as well about, Consistency and and about you mentioned about being on 60 podcasts, for instance? What a great way of practicing your public speaking and Practicing your messaging then talking to someone and it’s funny enough it’s being recorded and shared with different people. Being on a podcast is a great way to hone your key messages. It’s a great way of what you’re gonna say to people. If you’ve got a talk or a workshop and you’ve got messages that you’re gonna interlink with those, you can use them in podcasts as well. It’s a great way to kind of just Make you feel comfortable talking about the topics that you’re talking about because it doesn’t matter if you got the greatest idea or if you’ve got A message that needs to be heard by millions of people. If you can’t communicate it in a way that it’s engaging and they’re gonna relate to, Sorry, but it’s not gonna spread. It’s not gonna help them because they’re not gonna hear it.

Gary Jones [00:31:30]:
So having that consistency of doing Go do going on podcasts, you know, and it might be 1 podcast a month or it could be 2 podcasts a year. It doesn’t have to be all, you know, 60 in a year or whatever it is. But having that consistency of saying the same type of thing over and over again, knowing, finding out what works, finding out what doesn’t work and then keeping the stuff at work and chucking away the stuff that doesn’t, you’re soon going to find that your public speaking and your podcasting messaging gets more clearer And you feel more relaxed doing it. So there’s no downsides to being a guest on a podcast at all in my mind because Not only are you having a chat with someone, not only are you giving your ideas to people, you’re also practising what you’re going to say and then you’re going to have a massive asset to share afterwards as well. It’s brilliant.

Keith Blakemore-Noble [00:32:18]:
Absolutely. Absolutely. And that last point you mentioned is key. It’s an asset Or they become a set of assets. So you’ve you’ve got things that that help establish your credentials, establish your expertise, and set you up above, The, the crowd who are also doing what you because none none of us are unique. We’re all working in the same field as many others. But with the with the podcast, when you use use a podcast your guest spot well, promote it well, share it far and wide, make use of the assets, It all helps to lift your credibility up.

Gary Jones [00:32:54]:
It really does. It really does. And there’s also merit in and it might be cringey, it might be painful for some people, But listen back to some of your previous episodes as well that you’ve recorded when you’ve been a guest and you’ll fight. You’ll soon figure out stuff that you know you probably do, but you don’t want to admit that you do. If that’s the case, then You listen to listening back to yourself is a great leveler and a great kind of moment of truth because you can’t hide from Some of the previous interviews that, you know, you’ve done. I’ve listened back to some of my early, early podcasts, both as a guest and a host. And I cringe to myself. Why did I ask that question? Why didn’t I stop at this point? All of that kind of stuff.

Gary Jones [00:33:43]:
But the truth is you have to go through that to If you listen to the 1st episode compared to the last episode that they’ve produced, and it let’s say there’s maybe a year or two between the 1st and the last, You’ll see a massive difference in both the quality of questions being asked, the production value, and how the interview kind of comes across as a listener. You’ll see a massive difference. So consistency plays a massive part just by every time you go into a podcast, you get better both

Keith Blakemore-Noble [00:34:30]:
Absolutely. Absolutely. Gary, as always, time is is is, is against us. Thank you So much for sharing some really useful and really valuable content there. We mentioned at the start that you’re actually creating a, a course on how to be, A good guess, how to get the most out of guessing. Well, what’s happening with that? And when is it coming out? Where can where can people find it?

Gary Jones [00:34:52]:
So Over the course of, kind of, 10 end of last year, I was developed I developed a course all about, the launch process. So if you wanted to launch a podcast, then you I split the podcast launch guide into 30 different sections and at the same time as doing People were asking me, more and more people were asking me how do I become a guest on a podcast? Now this is always a topic that people have been asking me about, probably in equal numbers to How to launch a podcast or what do I need to launch a podcast? So I started to kind of make different sections and put the kind of bits together. And at the start of the year, I had 4 people approach me to say, look, can you talk to my audience? Like you did, Keith. You’re one of them. Can you talk to my audience about becoming a guest on a podcast some top tips because either they’re flaking out, they’re not the right quality, they’re not got the right messaging, what whatever it is. So, yeah, the online course is being put together at the moment. It will be launched in April, and that’s given me a big accountability now because I’ve said it on here to launch it in April. This could launch in April, and there’s about 20 to 30 different points that I’m gonna cover.

Gary Jones [00:36:00]:
A lot of the stuff we’ve covered here, but each point will go more in-depth. Each point would have each section would have a video, a description, and then more importantly than anything, an activity that person has to complete and then you can see that it’s a bit of a It’s only when you put it into action when you actually fully understand it and you fully actually learn what you’re doing. So there’ll be an active activity to complete That, it will be available via the my website. So Grow Radio.uk, and I’ll also put it in Udemy as well. So if you loved your courses on Udemy, Then pop on there and find it on there. But grow radio.uk, which is just down the bottom. There is the place where you’ll find it. But yeah, April will be the kickoff month.

Keith Blakemore-Noble [00:36:49]:
Brilliant. Love that. So that that’s well worth that’s gonna be well worth checking out. I will be checking it out, for sure. Yes. I’ve been a guest on many podcasts, but there is always more to learn. There’s always more to learn. So I’ll definitely be looking forward to to to that one coming out.

Gary Jones [00:37:04]:
And also the courses that I do, I always pitch it to 3 different levels. I pitch it to the person who has no idea what what they’re doing all the way through to the person who, like yourself, been on many different shows over the time. So there’s gonna be bits for, hopefully, everybody in that course.

Keith Blakemore-Noble [00:37:20]:
Yeah. Love it. Well, thank you so much, Gary. Thank you. I’ve learned a lot. Hopefully hopefully, you, dear viewer, dear listener, hopefully, you’ve learned a lot. Let us know what you’ve learned. Whenever you see this this, this episode, pop a comment to review.

Keith Blakemore-Noble [00:37:38]:
Let us know what you, let us know what you thought. Let me what’s the biggest tip that you’ve got out of this. And if you want to find out more about Gary, about his radio station, about his courses, or just check the man out himself. He’s a great guy. Growradio.uk is So you’ll find out more. Thank you, Gary, once again for for being as always an amazing guest. And thank you, dear viewer, thank you, dear listener, for for, being with us. Do, again, leave us a review or comment.

Keith Blakemore-Noble [00:38:08]:
Remember to subscribe. And I’ll catch you in another episode very soon. Bye for now.