The One With Keith Budden

Keith Blakemore-Noble [00:00:32]:
Hey. Hello. Hello. Welcome back. Welcome to another episode. Glad to have you with us. Please do remember, give us a comment, a like, a share, a subscribe. It all helps to spread the word far and wide, which in turn also helps, helps our guests get even more coverage.

Keith Blakemore-Noble [00:00:49]:
And talking of guests, today’s guest, this is, a gentleman called Keith Button. So, yes, it’s going to be the Keith and Keith show. We actually both members of the same network. So when we’re in network meetings, it does get amusing every time without fail. Let me tell you a little bit about Mr Budden. As a serial entrepreneur, Keith has fought against a number of mental and physical challenges to establish his current position. Now he having worked as a civil servant, a programmer, a business analyst, and most recently as an acknowledged GDPR expert, Keith truly brings a lifetime of experience to the table. His favourite quote from clients is, you’re the only person we’ve ever met who can make GDPR enjoyable.

Keith Blakemore-Noble [00:01:43]:
And that is no mean feat. If you know anything about GDPR, you’ll know exactly why that is is, why Keith is so proud to, to be known as that man. That’s my guest today, Keith Barton. Let’s bring him in. Hello, Keith.

Keith Budden [00:01:56]:
How are you doing? I’m good. Thanks. How are you doing?

Keith Blakemore-Noble [00:02:00]:
Yeah. Not too bad. Thank you. Not too bad. So thank you so much for for joining us. Great to have you with us. We both know each other through the same, same network, same networks, and so we hang hang around in the same same places. But we’re gonna be covering some stuff today, which I don’t really know, about you either, and I know a lot of people won’t.

Keith Blakemore-Noble [00:02:22]:
It’s gonna be quite an interesting and eye opening episode. Before we dive into all of that, though, we’ve heard your bio, but who is Keith Barden? Who’s the man behind the bio?

Keith Budden [00:02:32]:
Oh, good question, Keith. I I like to think that I’m I’m I’m that approachable guy. You know? I I like I think that I’m there to help people. And I’ll I’ve I added when I’m when I’m training people is that no question is too stupid, because the chances are in any room, if if you get one person who doesn’t understand the question or or or doesn’t understand the thing and has a question, someone else in the room will have the same question too. They just may not be brave enough to ask it. And so I I like to be able to help people to spread my knowledge because I’m also a firm believer that no one has a monopoly on good ideas. And that, you you know, by working together with other people, then that’s how we get things to work rather than being in competition with with other people.

Keith Blakemore-Noble [00:03:23]:
Yeah. No. I I I love that. 2 2 great points you you raised there. And, I think that whole thing about if if if you don’t know some of the thing, somebody else in the room will probably also not know it. And if you’re then the one who’s brave enough to say, excuse me. I don’t understand this. Can you explain? You benefit, and if as you say, the other person will go, thank goodness somebody asked for that, because I have no idea.

Keith Blakemore-Noble [00:03:47]:
Yeah. Yeah. I love I love that I love that. So, Keith, tell us tell us a little bit about I mean, we know you’re a you’re a a serial entrepreneur. Tell us tell us about some of the businesses that you’ve

Keith Budden [00:03:59]:
Oh, crikey. Yeah. I I mean I mean, I’ve I’ve done all sorts from being just a just I shouldn’t say just. That’s a bit of a sense of the people who do it. From from being a, an IT contractor, mainly doing IT security. I’ve done IT security in all its various forms. And so I had I had a company doing that. I actually was was a a partner in the first company to bring Phileas Fogg Tortilla Chips into the UK.

Keith Blakemore-Noble [00:04:30]:
Oh, wow.

Keith Budden [00:04:32]:
Which is fascinating. I mean, we look at now, I think we started that business from the battery of a transit van, then then it, you you know, it just doesn’t show maybe we should’ve stuck stuck with it rather than signing out when we did. But, anyway, well, that was yeah. That that that that’s that’s history. So I’ve done that. Done consultancy services, done GDPR training, done document management. I was one of the first four. I’m very much looking always for new innovation.

Keith Budden [00:04:58]:
I was one of the first four people to bring electronic doctor management to the UK. And my my my partner at the time, I don’t think, ever quite forgave me because I went to Ireland to a business conference and saw this stand demonstrating this thing standing in pieces of paper and showing them on the screen. And I came back and said, I’ve just seen the future. I I I know what I wanna do. Unfortunately, my boss at the time didn’t agree with me that that was what we wanted to do, so I left and then started up on on my own, which was, yeah, just just one of the things. But myself and 4 others, we we formed a group, and we actually ran what was called the document man what we called the document management roadshow. And we we it was literally us in in a truck, and we went to different locations around the country every day of 1 week, then we had about 6 weeks off from doing it, and then we’d find another 5 locations and go off and and and do it again. And it was great fun.

Keith Budden [00:06:02]:
And I always remember that when we went to Cardiff was the I mean, we we had good audiences where we went, but we went to Cardiff, and the room was absolutely packed out. It really was. I’ve I’ve never seen so many people in the room. And I spoke to one of the people at the venue afterwards and said, you know, it’s a great day. We’ve had some great business from it. You know? Never realised there were so many people interested in document management in in Cardiff or or South Wales, and he said, it’s not really what you do. He said, no one ever brings business exhibitions to Cardiff, so once there is 1, everyone comes along. So it was just

Keith Blakemore-Noble [00:06:37]:
I don’t

Keith Budden [00:06:38]:
just as you say, sometimes that, you know, just being in the right place, right time is, is what it’s all about. But then, yeah, then went from there. Did various things, I say. And then and then I had a business coach, and I always remember this lady who’s my business coach, and she said, I said to her that I thought business coaches were a waste of money. And she said to me, well, work with me for 3 months. If I don’t improve your business, then don’t pay me anything. So I thought, fair enough. I do let it go.

Keith Budden [00:07:07]:
So I went with her. She did come up with an idea. She said instead of being a horse install, man, you need to niche down and find one thing that is a niche, which is where I go into GDPR. And I very much, you know, said find a niche, own a niche. Well, now I became one of the established experts in GDPR. I’ve written a book, GDPR Made Simple, available on Amazon for 7.99, and, also set up in my podcast at the time, the GDPR weekly show, which ran for some 211 episodes, and then somebody bought it off me, and there’s never done anything with it since. So, I I I said I don’t think I mean, well, it wasn’t competitive who bought it off me, and I think they bought it just to shut it down rather than actually to continue it, which if I’d known that at the time, I wouldn’t have sold it to them. But hey ho, as I say, it’s, it is it’s what happens.

Keith Budden [00:08:02]:
Yeah.

Keith Blakemore-Noble [00:08:04]:
Yeah. Got you. Now, sorry. I was just making it make making a note there. Must remember to include the link to your Amazon book in the show notes for the for the for the episodes. So if people wanna find the GDPR book, there will be other to do that from the show notes. So yeah. So you had you had a a good, yeah, a good good track record of of, of, creating businesses and some really some excellent ideas, etcetera.

Keith Blakemore-Noble [00:08:30]:
None of which is what we’re here to talk about. It sounds strange, but there is there is reason for this. One of the things we often don’t realize about anybody, but particularly in businesses and and and, with entrepreneurs is a lot of them have or can face a lot of health battles, and, that’s something you have certainly done. You’ve you’ve you’ve had more than your your, your share of, of battles with health. So we’re we’re gonna explore what those were and how you’re able to overcome those and and become the person you are today. So give us give us a little insight into into what was going on there, Keith.

Keith Budden [00:09:12]:
Sure. Yeah. Well, I mean I mean, the first major battle for me was back in 2,005. 2,005 was my I would say it was my it was my horrible year, because in the April of that year, my my my partner died, which was, you know, was was shattering. And then on the 7th July 2005, which most people remember for the London bombing, has a whole different meaning to me because that was the day I got diagnosed with non hostel’s lymphoma. And probably like most people, I didn’t know what that was when I you know, you you you go to the hospital and doctor said, you got lung cancer at the moment. Like, that’s good, well, bad, or I don’t know what. And then I got told it it was a blood cancer, but actually also got told that if you’re gonna have any cancer, it’s one of the better ones to have, because the actual survival rate is relatively high.

Keith Budden [00:10:16]:
And can’t

Keith Blakemore-Noble [00:10:17]:
be used to here, I guess?

Keith Budden [00:10:19]:
It it was only when I got about halfway through the treatment that a doctor did let slip to me that mine had advanced to the stage that if I hadn’t actually sought treatment within another 3 months, I wouldn’t be here. Yes. And so, you you know, that was a bit of a shock. But nonetheless, I was like, okay. I’m gonna beat this. And I asked to see the scan, and and the the consultant was hesitant about showing me the scan and basically said, why do you want to see it? And this is something that, Katie, I know you do lots of things about mind thoughts and so on. You you you can probably associate with I needed to see it because then I could fight it. I I need I need I need to visualize it.

Keith Budden [00:11:05]:
I I need I need to visualize this thing within me because then I I I I I could fight it. And so when when on a battle, it was not pleasant. I lost all my hair. I must admit losing all your hair. When when when people say about cancer treatment, they say you’re gonna lose your hair. People say about the hair on your head, and obviously, that’s drastic to lose it. I I for a while, I should do a great impression of of, Grant Mitchell off EastEnders. But but, the, what I’m gonna tell you is you lose all your hair.

Keith Budden [00:11:45]:
And I actually discovered in the course of that what eyebrows are for because when you lose your eyebrows and you go out in the rain, it hurts. It’s just there’s nothing to stop the rain getting into your eyes. And it was most of your eyelashes have gone as well. So it it is very painful. And so you just stop going out in the rain, but but it was really, you know, really not not nice. But as you can see, the the head has come back, which is which is, you know, the the the the the the the thing. It did come back gray, which was a sight sight shame, but there you go. At least

Keith Blakemore-Noble [00:12:24]:
it came back.

Keith Budden [00:12:27]:
So, yeah, I I thought that, and and that was hard. And when then one day whilst I was in the hospital, this doctor came along to me and said he’d been looking at my notes, and I misheard him at first because I thought he said, has anyone ever mentioned Martians to you? But he didn’t actually say Martians. He said Marfans. And Marfan syndrome is a genetic condition, which means that your connective tissue is weak, which means that over time, you’re much quicker than, your average person, your joints wear out. You you you you you know, any anything where there’s connective tissue Mhmm. Wears out. What no one told me at that time was part of that connective tissue is also what lines your main veins. Mhmm.

Keith Budden [00:13:19]:
And so stepping forward to 2014, one day, when I one evening, I was going to see a friend going to see a friend walking across the main road, and at that moment, unknown to me, 3 blood vessels burst in in my brain at the same time which was, a bit dramatic. I went down. I didn’t believe in doing things by half. Really? The the 3 blood vessels were on this side of my head, and this side of my head, I managed to smack onto the edge of the chirp. So I got a bleed on that side of my brain as well, which was and I I was incredibly lucky to this day, but a a lorry was actually coming down the main road. And he I mean, I didn’t know it because I I was out for the count, but he he turned his lorry 90 degrees across the road to stop the traffic Oh. Which was, you know, I I owe my life to Yeah. Yeah.

Keith Budden [00:14:21]:
To him. Wow. And apparently, I’ve met I’ve never met him, but I did. I have passed on my sanction by the police. And the feedback I got from the police via via them was that he said he thought he’d just seen me die because, apparently, I went straight down with no attempt to save myself or or or anything. And he he was convinced, you you know, that that that I just died, but I hadn’t. Of course, I was I was still very much alive. But that led me to to be, obviously, in the hospital for a long time, and it actually led to me being pretty well paralysed from the chest down, or I thought.

Keith Budden [00:15:03]:
And I got a bit morose as as as you would. And but I always remember one day, and I was just to this day, I still do not know whether this doctor did it deliberately or not. It was late at night and and this she insulted Tim Long, and she sat on the end of my bed. And she went, well, I’m ever so sorry, mister Budden, but this is as good as it gets. To which my response was, like, it is yeah. I mean, I I mean, I was just over 40 then and I was like, sorry. Correct that. Just over 50 then.

Keith Budden [00:15:43]:
And, I was like, no. Do you know what? You know, I I could yeah. I suddenly had this vision of, like, I might spend another 20 years just laying there not able to really do anything. I was like, that’s not me. That really is not me. But it did get me thinking because I thought, do you know what? I need to simplify my life because I just haven’t got a brain space to cope with lots of computations. And that’s where I came up with what I called the 48 hour rule. Now I don’t actually believe I invented the 48 hour rule, but nonetheless, everyone I’ve mentioned it to says they’ve never heard it before, and you must have invented it.

Keith Budden [00:16:25]:
So I’ve changed it now because I know got it. No one else is gonna take it.

Keith Blakemore-Noble [00:16:30]:
Yeah. Claim it!

Keith Budden [00:16:32]:
the the the I I it’s it’s a it’s a whole concept and I’ve written well, I’m in the middle of writing a book about it. But the basic principle is only ever worry about the next 48 hours. And and the concept behind that is to say anything you’ve done right up to this moment, anything you’ve done, good or bad, you can’t change it. It’s done. Yeah. There’s no point worrying about it. Makes sense. Anything anything more than 48 hours away, and this is incredibly more true now than it was 8, 9 years ago when I when I originally came up with this.

Keith Budden [00:17:10]:
Might never happen.

Keith Blakemore-Noble [00:17:12]:
Okay.

Keith Budden [00:17:12]:
And so don’t worry about that either.

Keith Blakemore-Noble [00:17:14]:
Yeah.

Keith Budden [00:17:15]:
And and so the only thing I worry about is the next 48 hours. And I can say, 100%, hand on heart, that ever since I adopted that that mindset, I’ve not had a single sleepless night. And because you do that, you sleep again, it’s it’s what I call the virtuous circle. You you sleep better. You make better decisions, so you so you sleep better. And and it, you know, it it becomes a a natural cycle. Now people then say to me, well, you know, but if you only see it for the next 48 hours, then then how do you run your business? You you don’t plan them. Yeah.

Keith Budden [00:18:00]:
Well, no. I do plan. I’ve got a business plan just like everybody else. I I’ve got a business plan. I know where I want my business to be in 2 years’ time, in 3 years’ time, in 5 years’ time,

Keith Blakemore-Noble [00:18:10]:
But

Keith Budden [00:18:10]:
I’m not a slave to it. And I think that’s the difference. I think too many people create a plan and and they become a slave to their plan. Yeah. And and I’m not a slave to my plan. Yeah. Yeah. That’s what I hope it’s gonna happen.

Keith Budden [00:18:23]:
But part of the thing as well, which I always say to people who say, oh, but you don’t have a plan and you don’t sit to your plan and everything else, is I would say, okay. Let me take you back to December 2019 then. And you showed me your business plan which predicted there was gonna be a worldwide pandemic.

Keith Blakemore-Noble [00:18:45]:
Quite. Yeah.

Keith Budden [00:18:50]:
And of course, people can’t. Yeah. And so and so that’s part of my whole thing which I now say to people don’t yeah. Yes. Have a plan. Plan’s important. Of course, it is. You need to know direction of where you’re going As as a a sign that comes to mind, if if if you if you can’t see the job and you you you can’t see the post, then you’re gonna be a straw doll.

Keith Budden [00:19:12]:
So so so you you you need the you need the thing. But don’t be a safe jet. Don’t be afraid to shoot for the stars be because, you know, at the end of the day, none of us are getting out of this alive. It’s it’s a one way ticket. And so make the most of it. And and me, again, one one of my pet things as well, is I hate when you go to to a networking meeting or any meeting of that, but, networking meeting come to mind. And yet somebody’s talking about their business, and they sound dead bored of it. Because because if you’re like, well, if it doesn’t excite you Yeah.

Keith Budden [00:19:54]:
Why don’t you have to incite anybody? And if it doesn’t excite anybody, they’re not going to buy from you.

Keith Blakemore-Noble [00:20:00]:
Yeah. Very true.

Keith Budden [00:20:01]:
And so, you you know, if if you don’t have an exciting business, don’t get jobs. Mhmm. But because why have because, you know, you you you run your own business. I run my own business. It is a stressful existence. Why give yourself that stress if actually you don’t enjoy it? Be because then I I don’t get it. I don’t get why people do it.

Keith Blakemore-Noble [00:20:23]:
Yeah. Yeah. Very true. Yes. Why have all that stress if it yeah. If you’re not gonna enjoy what what you’re doing quite. I love it. Yeah.

Keith Blakemore-Noble [00:20:33]:
That 48 hour rule, I I love that. You are the founder of the 48 hour rule. Own it. Own it for sure.

Keith Budden [00:20:41]:
But yeah. No.

Keith Blakemore-Noble [00:20:41]:
I love that. So basically, as you say, anything that’s happened in the past has happened. You can’t do anything about it. Anything that’s happening way off in the future is too far in the future to concern yourself with. But if you just focus on the next 48 hours, that’s where you can have the greatest impact, and that’s the bits you can control. I like that. Yeah.

Keith Budden [00:21:03]:
And it’s all and also it keeps your to do list to a realistic length. Yep. Because you you send your to do list is only the thing you’re gonna do in the next 48 hours. So Yeah.

Keith Blakemore-Noble [00:21:13]:
Yeah. Yeah. I can see how that works with the plan as well. You have your plan. This is where I want to take the business. So the plan isn’t isn’t so much. These are all the steps. The plan is more, that’s where I wanna go.

Keith Blakemore-Noble [00:21:26]:
Over the next 48 hours, what am I doing that gets me in that direction?

Keith Budden [00:21:31]:
Yeah.

Keith Blakemore-Noble [00:21:32]:
Yeah. That’s a good point because I suppose if if if you’re going on a walk, you can’t cross a bridge until you come to it, as as the as the saying goes. So Yeah.

Keith Budden [00:21:40]:
Yeah. Very true.

Keith Blakemore-Noble [00:21:42]:
And and that’s come about you feel that’s come about as a direct result of what you went through in the

Keith Budden [00:21:48]:
Yeah. Absolutely. Because up to that point, again, I mean, this this is where things, you know, make a difference, I think. Mhmm. Up until that point, I I’d freely admit that I was a workaholic. Yeah. I I I lived to work. Yeah.

Keith Budden [00:22:05]:
And and I always say to people, the difference now is I work to live. And it is a totally different mindset. It

Keith Blakemore-Noble [00:22:13]:
is. Yeah. You’re right. Yeah.

Keith Budden [00:22:15]:
And it it it is so important. And again, I mean, if if I go back to when I first got diagnosed with lymphoma, outside the the the, oncology unit, outside the town’s unit at the hospital, there there was a pond. And when I was having breaks between chemotherapy, I used to go and sit by this pond and look at the ducks. And I was gonna sit there and for the 1st few weeks feeling really, really sorry for myself and that big sort of, you know, why me? And then one day sitting there and I don’t know what triggered it. I really I I I really really don’t. But I had it’s like my moment of awakening, if you like, because I changed the mindset to suddenly, well, why the hell not me? What makes me think I’m so special? It shouldn’t happen to me. Yeah. And and once you turn it around that way, then it is just, you know, it it is just very, very different way of of thinking.

Keith Budden [00:23:21]:
But it does mean sometimes that way of thinking gets me a little bit into Noble some sometimes I I must admit too. I always remember one time when I when, because obviously because of this, Marfan and everything, I’m I’m in our hospital and touch wood, he says I’ve been in the hospital for about 18 months now. But, I don’t know, one particular time, I came out of hospital, and I’m driving down to to to to to get something. And, the where where our local is is is they got a car park, which often totally full, but there’s a a residential road that runs beside them where you’re not supposed to park. And I parked in this residential road, and I got out of my car, and I’m and I’m walk walking away from the car, and this lady who lived there came out and just shouted at me. And, so I I you know, you can’t mark that. And, I turned around and I went, I’m ever so sorry. And she went and then I paused, and I went, it’s a case of mistaken identity.

Keith Budden [00:24:34]:
You’ve mistaken me for someone who gives a damn. And and then just turn on walking.

Keith Blakemore-Noble [00:24:46]:
What we what can you say to that? So, yeah. So yeah. And I’d another thing I picked up from there as as you say, we’re so often we can’t have that whole, oh, why me? Why did this happen to me? I just say, well, why not me? It has to happen to something it happened to someone. Why why not me?

Keith Budden [00:25:09]:
Yeah.

Keith Blakemore-Noble [00:25:10]:
And you

Keith Budden [00:25:10]:
say as soon as soon as

Keith Blakemore-Noble [00:25:11]:
you flip that, you take all the sting out of it. It’s it’s no longer personal. It’s, oh, I have to it’s just, okay. It’s a thing. It happens. It was me that happened to it. Okay. Deal with it.

Keith Blakemore-Noble [00:25:23]:
And suddenly it becomes less of a personal, this is an attack against me. It’s more just of a, well, it’s a numbers thing. I tossed the coin, I lost this one. Okay. Let’s

Keith Budden [00:25:32]:
Yep. Exactly.

Keith Blakemore-Noble [00:25:34]:
I love that. Yeah. That’s that’s some really powerful really powerful stuff there. I’ve I’ve I’ve been making some notes. Kevin has been making some notes. I mean, time is time is, as always, marching on against us. I know there’s a lot more we could talk about. You have had, lots of experience.

Keith Blakemore-Noble [00:25:55]:
Maybe get you back at some point to talk about some of the other bits. Talk about your entrepreneurial journey. And I know I know you also got involved in in local local government as well, which is gonna make for a really interesting episode to to find out what the whys and the hows, regardless of of what side or or which partner or anything, just to actually getting involved in in local government. So hopefully, you’ll come back and we can we can explore that in a in a

Keith Budden [00:26:20]:
Most definitely. Yeah. Yeah.

Keith Blakemore-Noble [00:26:22]:
But for now, so you’re you’re not non Hodgkin’s. Is that is that under control? Is it in remission? What’s

Keith Budden [00:26:29]:
Yeah. It it it touch wood. It it’s it’s in remission, so that’s, you know, that that’s all good at at the moment. I’m under no illusions. I know that one day it will come back. Okay. Yeah. And, you know, and but equally, again, you know, again, it’s a mindset thing, Keith.

Keith Budden [00:26:48]:
I I I I somebody said to me the other day about that that we we would we were talking about about things, and I they heard about my non Hodgkin. So they heard about my my my fans, and they said, doesn’t it worry you that one of your other blood vessels could suddenly, you know, go and and, yeah, it could be catastrophic. And I said, well, yes. It is. But, equally, I could go out tomorrow and get run over by a bus. Oh, yeah. So so I’d yeah. I guess I’m aware of it.

Keith Budden [00:27:17]:
Of course, I’m aware of it. That don’t get me wrong with both of these things that there isn’t a day that goes by that I don’t wake up wishing it wasn’t me. Of course.

Keith Blakemore-Noble [00:27:26]:
Yeah. Of course.

Keith Budden [00:27:28]:
But

Keith Blakemore-Noble [00:27:29]:
at the

Keith Budden [00:27:29]:
same time, you live with that. You know? Because a saying in mind that I do that I do like as well is, you know, live every day as if it’s your last because one day you’ll be right. Yeah. Yeah. And but but it it it is important. You you you know, I think it’s I think sometimes people are too afraid of the, what if and they spend so much time worrying about the what if they never actually do the thing. And it’s like, well, just go for it.

Keith Blakemore-Noble [00:28:06]:
Yeah. I say you you could spend your entire life going, oh, what what if what if another vessel bursts? But all the time you’re worrying about that. You’re not living your life. Yeah.

Keith Budden [00:28:17]:
No. That’s right. You you you you you you know, As as the old saying goes, you know, when when your grandfather’s a bus driver, how do you you know, I want to die like my grandfather peeps me in his sleep, not shouting and screaming like his passengers. You know?

Keith Blakemore-Noble [00:28:38]:
Yeah. Good point. Good point. Keith, for for those who wanna find out a bit more about you, maybe even get in touch or check you out, what’s the best way for them to do that?

Keith Budden [00:28:51]:
The best thing is to check out my Linktree because all all my details of different businesses and and, my contact is, found on my Linktree, which is link.tree/ Keith Button 15, and there it is on the on the bottom of the screen.

Keith Blakemore-Noble [00:29:06]:
There you go. Your your very own Linktree. Nice. Link dot link tree Keith button 15, and you’ll get all of Keith’s contact details through there. That link will also be in the show notes for this episode along with a link to to get his GDPR book. And you can find that, of course, at Keith Blakemorenoble.com/show. Look for the one with Keith Button. You’ll find all the show notes and and and the links, or just check his link tree out.

Keith Blakemore-Noble [00:29:35]:
Keith, thank you so much for taking time out to share, a very personal story and and and journey with us. We wish you all the very best. I hope it’s a it’s a hope it’s in remission for a very long time to come. And, yeah, let’s get you back at some point to explore some of those other other areas as well.

Keith Budden [00:29:54]:
Definitely. Yeah. I’ve really enjoyed it. Thanks, Keith.

Keith Blakemore-Noble [00:29:57]:
Right. Thank you so much, Keith. And thank you, dear dear, dear viewer. Thank you, dear listener. Check Keith out. Get get all those details. And, if you like this episode, please do give us a like, a comment, a share. Subscribe.

Keith Blakemore-Noble [00:30:10]:
Subscribe if you’re on your favourite platform. Give us a review, a rating. It all helps, more people to discover the episodes and the shows. That’s it for this week. I will catch you in another episode very soon. Until then, take care, look after yourself. And remember, as our guest Keith Budden says, live every day as if it’s your last. And one day you’ll be right.

Keith Blakemore-Noble [00:30:33]:
Bye for now.