Keith Blakemore-Noble [00:00:14]:
You’re listening to the Keith Blakemore-Noble Radio Show. Interesting chats with interesting people about interesting things and no adverts. Here’s your host, Keith Blakemore-Noble. Hello. Hello. Hello. Hello. Welcome back to another episode.

Keith Blakemore-Noble [00:00:36]:
If you’re a returning listener, great to have you here. If this is your first time, thank you so much for joining me. Hopefully, you’ll enjoy it. Hopefully, you’ll check out some of the other episodes. Remember, you can find us on all the major podcast platforms, Apple Podcasts, Amazon Music, Audible, Spotify, YouTube, all the major podcast platforms. And, do give us a like. Give us a comment to share a review. Hit that subscribe button so you get updated when a new episode comes out.

Keith Blakemore-Noble [00:01:06]:
Give us a review. It all helps to spread the podcast far and wide. The more reviews we get, the more subscribers we get, the more people it gets shown to in turn, which all helps spread the word. Fantastic. Right? Today, we are looking at well, today is a solo episode. Odd numbered episodes are solo episodes, even numbered episodes, especially this season, even number episodes. I have a guest where we, have interesting chats with interesting people about interesting things. Today, it’s an odd numbered episode.

Keith Blakemore-Noble [00:01:39]:
It’s a solo episode. Hopefully, you’ll still find it interesting, fingers crossed, because today, we’re looking at positive affirmations. Now so many people use them. Many people swear by them. Many, many other people use them and find they don’t work at all. What is going on? That is what we’re going to be looking at today. We’re gonna take a look at what positive affirmations are. We’re gonna look at what’s going on inside the brain when we use them, and we’re gonna look at why they work for some people and why they don’t work.

Keith Blakemore-Noble [00:02:15]:
They just plain do not work for a lot of people. And if you’re one of those people who have, attempted to use positive affirmations and you found they didn’t work, the good news is it’s not you. You are not the problem. You are not the reason why they don’t work. It’s the affirmation, the way the affirmation was structured. There is a science to creating affirmations which actually work with your mind. And that’s the final part that we’ll be looking at today. When we have a, excuse me, better understanding of how they work, what’s going on, we’ll be able to see how we can create ones which work for you.

Keith Blakemore-Noble [00:02:57]:
Sound good? Hopefully, you’re gonna enjoy it. Do stick around. Again, remember, shares, reviews, comments, likes, subscribes, all these sorts of things all really help. So positive affirmations. What do we mean by positive affirmations? Fuck’s sake. So what do we mean by positive affirmations? Affirmations been around for a long time. Some say it dates back to ancient Egypt. That doesn’t everything.

Keith Blakemore-Noble [00:03:33]:
It dates back to ancient Egyptians who used to inscribe affirmations on amulets and and other sacred objects. Hindu, religion, Buddhism, They have, they have traditions of mantras, meditations, which some, would describe as affirmations. Probably the first affirmation that we can think of is, comes from, Rene Descartes. I think, therefore I am. And, in the early nineteen hundreds, French psychologist, Émile Coué developed an autosuggestion practice, which they had, had their clients repeat the phrase. You’ve probably heard this phrase. They had their clients repeat this phrase 20 times in the morning, 20 times in the evening. So 20 times at the start of each day, 20 times at the end of each day.

Keith Blakemore-Noble [00:04:32]:
“Every day, in every way, I’m getting better and better”. And they found that for many of their clients, many of their patients, it did help. They did start to feel better, to start to get to get better and start to, demonstrate improvements. Coué’s work influenced, quite a lot of twentieth century authors. Napoleon Hill, Think and Grow Rich. A lot of his, some of his stuff is based on Coué’s work. The Power of Positive Thinking, book by Norman Vincent Peale. That, again, goes back to the whole, every day and every day, I’m getting better and better stuff from Émile Coué.

Keith Blakemore-Noble [00:05:18]:
So it’s been around for a for a for a while. And, excuse me, as many of these things do, in some ways, it’s taken a life of its own. And there is a popular conception in some circles that if you want to improve something, if you want to get better at something, if you want to achieve something, if you want to create something, if you want to attract something, if you want to manifest something, all you have to do is create affirmations, repeat those affirmations to yourself over and over again. Truly believe in those affirmations, and it will come true. Whatever you want will come true. So the theory goes, because it doesn’t, does it? It doesn’t work like that. Now some people do use affirmations, and they do find they help. They help them.

Keith Blakemore-Noble [00:06:09]:
They improve things. It helps them get results that they perhaps otherwise feel they would not have got. But for many others, it doesn’t work. It doesn’t create the results they’re looking for. In some cases, it actually seems to make it worse. What is going on? Well, when we say these affirmations, it’s the same with absolutely anything else that we see, hear, think, say. All of this anything that goes on passes through filters into our mind. Excuse me.

Keith Blakemore-Noble [00:06:46]:
Passes through filters into our unconscious mind. Now we’ve got these filters, critical fact, critical, faculty filters that that that filter stuff out partly because as as we’ve looked at previously, we have, millions of bits of information bombarding all our sensors from outside and from within every every second. And we cannot possibly process all of that. Only some of it is relevant. Pass us through these filters. So only some of it’s relevant. Only some of it, we will accept as being valid. So we’ve got filters which pass or reject some of these things.

Keith Blakemore-Noble [00:07:27]:
Now if you are someone who truly believes that they are destined for greatness, more power to you. If that is the sort of person you are, you truly believe you are destined for greatness, then your mind is gonna be filtering for all these things, looking for signs that you’re destined for greatness, and it’s gonna be looking for things which which support that, that belief as well. Taking a step back, think about, when when you when you buy a new car or you you you you get get a car, and you look around and suddenly, there’s lots of other cars that same colour, same make, same model on the road. Did lots of people go out and get the same car that night? No. Of course not. All that has happened is that make, model, colour of car has suddenly become something that’s relevant to you. So your mind sees it, flags it up, notices it because it’s now something that’s relevant to you. So going back to affirmations, if you are someone who believes that you are destined for greatness, you truly believe that with the very core of your being.

Keith Blakemore-Noble [00:08:39]:
Your mind will allow through things which fit with that, and that includes the affirmation. So if you affirm to yourself, you say to yourself every morning, every evening, I am truly destined for greatness. What happens is these filters in your mind go, yeah. We believe that. Yes. It accepts it. It allows it through, and it actually then boosts your belief because you’re telling yourself, I am destined for greatness. Well, I believe it.

Keith Blakemore-Noble [00:09:09]:
And now I’m reminding myself, yes. Yes. I am. And it keeps reminding us, and it keeps tuning those filters to spot things which will help us to create that greatness. And that’s why for some people, affirmations work because they truly believe the thing that they are affirming. And it’s brilliant. It’s really good. Doesn’t work for everyone, though.

Keith Blakemore-Noble [00:09:36]:
Why not? Well, it is all down to whether you believe or don’t believe the thing that you are affirming. Excuse me. If you don’t believe the thing that you’re affirming, that’s when, that’s when issues start to occur. So you might truly believe that you are someone who attracts financial abundance. You may truly believe that. Brilliant. So when you say, I attract financial abundance effortlessly and with ease, your mind is going all those filters in your mind go, yeah, that fits with what we believe. We’ll pass that through.

Keith Blakemore-Noble [00:10:18]:
I attract, financial abundance effortlessly and with ease. So it’s allowed it through because we believe we attract financial abundance. It lets the whole thing through. We’re reminding ourselves we’re attracted, which we already believe, and we’re saying effortlessly and with ease. Now unconscious mind goes, oh, cool. We do it effortlessly and with ease. Brilliant. Absolutely.

Keith Blakemore-Noble [00:10:43]:
Fantastic. Love this. Trains the mind to, operate in such a way that it does attract financial abundance effortlessly and with ease. It sees opportunities. These opportunities pass through the filters, gets picked up. We work on them. We use them. We enjoy it.

Keith Blakemore-Noble [00:11:07]:
We do it effortlessly. We do it with ease because that’s what we keep telling ourself because we believe it. It becomes a self fulfilling, positive feedback, prophecy. We believe it. We tell ourselves, so we accept it because we believe it. And by continuing to tell ourselves, we believe it even more. So when we tell ourselves again, we accept it even more. It reinforces, makes that belief stronger, refines and hones the filters so that we become even better at spotting opportunities to attract financial abundance.

Keith Blakemore-Noble [00:11:41]:
Really, really good, really powerful, provided you genuinely believe that you do attract financial abundance and provided that you believe you’re attracted easily and effortless. However, suppose you don’t actually believe that you attract financial abundance, but you decide, you know what? I’m gonna use these affirmations because others say they work. I’m going to use them. And you keep saying to yourself every morning, every evening, I attract financial abundance easily and effortlessly. Doesn’t work because what happens is our mind’s filters go, I attract financial abundance. Our mind’s filters go, no. We don’t. Look.

Keith Blakemore-Noble [00:12:28]:
Look. Bank balance is empty. Owe this much on our credit cards. Find it really hard to find. No. We do not attract financial abundance. I’m not letting this stuff through, and it rejects the statement. Statement bounces away.

Keith Blakemore-Noble [00:12:41]:
It bounces off. Doesn’t get through to our unconscious. So our unconscious continues to believe that we don’t attract financial abundance or continues to not believe that we attract it, whatever. It’s continuing not to be the sort of mind that attracts financial abundance. And no amount of us saying, I attract financial abundance, no amount of us saying that actually percolates through to the core of our unconscious mind. So repeating that mantra over and over and over again doesn’t make us the sort of person who achieves financial abundance. Doesn’t seem to work. It gets even worse in some cases.

Keith Blakemore-Noble [00:13:23]:
Because in order to figure out whether we do or don’t believe the statement, our mind will look for, look for evidence. So if we truly believe we attract financial abundance and we say I attract financial abundance easily and effortlessly, our mind kinda looks back and goes, well, yeah, I think we believe it. Let’s have a oh, look. Here’s several cases where we did attract financial abundance. Yes. You’re absolutely right. Thanks for reminding me. In fact, we now believe it even more than we did before, so it reinforces it.

Keith Blakemore-Noble [00:13:58]:
If you’re the sort of person or if you’re a person who does not believe that you attract financial abundance, when you say that sentence to yourself, your mind filters look back. It’s going, I don’t think we do. Let me just check. And you look, and it looks back for cases where you did not attract financial abundance, and it goes, oh, look. Lots of cases where we didn’t. See? We don’t attract financial abundance at all. In fact, that’s just reminding me how much we do not attract it. So it rejects the suggestion, but it reinforces that it that you don’t believe you’re attracted.

Keith Blakemore-Noble [00:14:35]:
It makes things even worse. Why would it spot these things? Well, the reality is sometimes we do attract it, sometimes we don’t. As with everything, we’re a complex mishmash, complex mixture. Lots going on. When you look for a particular thing, you will find it. So if you look for a case of you achieving financial abundance, your mind will find it because it happened at some point. On the other hand, if you’re looking for cases where you don’t cases that prove you don’t attract it, you will see those instead. Both exist.

Keith Blakemore-Noble [00:15:08]:
It’s whichever ones you’re searching for. It’s like your search engine on your computer. Whatever you type in, you will find lots of. Doesn’t mean the other stuff doesn’t exist. Just means that’s not relevant. It’s not being searched for, excuse me, which, is something we need to really bear in mind when we’re doing our own research online? Be careful what you search for. When you search for something, you’ll find it, whatever it is you’re looking for. But anyway, that’s a topic for another day.

Keith Blakemore-Noble [00:15:36]:
So our mind goes, Noble don’t we don’t achieve financial abundance. In fact, look, here’s a whole lot of proof that shows we definitely that proves we don’t. We are right. We disbelieve that. So you’re actually instead of bashing your mind over the head by saying, where you attract financial abundance, blah blah blah. What you actually do is train your mind to realise or to believe or to think even more strongly that you don’t achieve it. So you actually, by bashing yourself over the head with these affirmations, actually make it worse. I know a lot of people, listening to this or watching to be like,” oh, that sounds like me”.

Keith Blakemore-Noble [00:16:30]:
“Yeah. I’ve used affirmations. Didn’t work. Actually seems to be worse”. And that’s precisely why some do use affirmations and find they do work. Absolutely. The key is they already believe at some level in what the affirmation is affirming. So they accept it, and it boosts it.

Keith Blakemore-Noble [00:16:53]:
But if you don’t believe it already, no amount of saying I am whatever will work. I am successful. No. We’re not. I am successful. No. We’re not. I am successful.

Keith Blakemore-Noble [00:17:06]:
No. Look. Plenty of cases where we’re failing. Look. Shut up. We’re not successful. We’re a failure. So you actually amplify the opposite.

Keith Blakemore-Noble [00:17:15]:
So what can you do? How can you create affirmations which work and which actually change the underlying belief there? Good news. There is a way. There absolutely is a way. And it’s all to do with how you structure what you what you say. It’s how you structure the affirmation, which is all about being very, aware of what you’re actually saying, excuse me, and what you’re actually believing and what you’re actually reaffirming. Remember, we said earlier on, affirmations work when you already believe there’s truth in what’s being said. So if you don’t believe that you are someone who creates success, how can you create an affirmation around being a person who creates success when you don’t believe that you create success? Remember we said, whatever you look for, you will find. So take two people, one who believes they create success, one who doesn’t believe they create success.

Keith Blakemore-Noble [00:18:31]:
Get them both to look back over their life, to see examples, to prove their belief. They will both find examples. The one who believes they succeed will find examples of creating success. Because we all create success at some level. We all do something successfully. I mean, you’re successfully listening to this podcast. You’re successfully doing whatever it is you’re doing at the moment, whether you’re driving to work or going out for a walk or whatever. You do things successfully every day, but we tend not to focus on them if we’re the sort of person who doesn’t believe we create success.

Keith Blakemore-Noble [00:19:04]:
So if you’re the sort of person who believes you don’t create success, thus, you, are not successful, your mind will look back and see plenty of evidence where you weren’t successful. And you know what? All of us have that. Even the most highly successful person has lots of examples of where they weren’t successful. But it’s whatever you look for, you will find. So knowing that even if we don’t believe we’re successful, there will be some cases where we had success, can we use that in some way to, enhance our affirmation? And the answer is a resounding yes. Yes. You can. Think about it.

Keith Blakemore-Noble [00:19:53]:
On those occasions where you create success, and there are occasions where you are successful no matter how unsuccessful you may feel you are, there are times where you have created something or done something successfully. Think about those times. You enjoyed them. You enjoyed it when you were successful. Right? You enjoyed those. No matter how fleeting they may have been, you enjoyed creating that success. You enjoy it when you bring money in, or you enjoy it when you, get closer to your target weight. Whatever it is, on those occasions, rare as they may be, on those occasions where you do head in that direction, you enjoy them.

Keith Blakemore-Noble [00:20:36]:
Right? Of course, you do. Because if you didn’t enjoy success, you wouldn’t want to be the sort of person who creates success. If you didn’t enjoy having money, you wouldn’t be the sort of person who has creates affirmations about attracting money. So clearly, you enjoy those times where you achieve it. As rare or fleeting as they may be, you enjoy them, and that is undeniable. You absolutely enjoy them because you wouldn’t be creating the affirmations about them if you didn’t. That’s where the key lies. So instead of saying, I, I am a successful person.

Keith Blakemore-Noble [00:21:17]:
Instead of saying I am a successful person and having your mind your mind going, no. We’re not. Look at this huge list of failures. We ain’t a successful person, buddy. Instead, excuse me, say something like, I enjoy creating success. I enjoy creating success. Because, see, what happens here is in order for your mind to decide whether or not you enjoy creating success, and that’s whether or not to accept that statement, in order to know whether or not you enjoy creating success, it has to look at times when you were successful and then decide whether or not you enjoyed them, which you did because, yeah, otherwise, you wouldn’t want to be creating success. See what you’ve done.

Keith Blakemore-Noble [00:22:12]:
Your mind is so busy focusing on, do I enjoy creating success? Let me have a look. Let’s find some times we were successful. Did we enjoy them? You have now got your mind looking to find times where you created success, which is exactly what the person who truly believes they’re successful does when they say, I am successful. Their mind is looking for times when they created success to support the statement, I’m successful. See what’s happening. By you saying, I enjoy creating success, you have now got your mind looking for and finding times when you create your success in order for it to be able to decide whether or not you enjoyed it, which you did, because otherwise you wouldn’t want to be creating. So you have now got your mind finding those times where you did create success. And remember, the more we see the times we create success, the more we start to believe that we can and do create success, the more success we start to create because our mind is operating from that, perspective of, hey.

Keith Blakemore-Noble [00:23:20]:
I create success. Let’s find opportunities. Let’s create more. You tend to get more of what you focus on, more of what you look for, provided you believe that you get it. So that’s the secret. If you find affirmations work for you, brilliant, because you’re you are most likely affirming something you already believe, which is very good, which is which is powerful, which is positive. But if you’re one of the many, many people who or seem to have found that affirmations didn’t work for you, we’ve had a look at why that is. We’ve seen why that is.

Keith Blakemore-Noble [00:23:58]:
It’s because our mind isn’t looking for things to support it because we probably don’t really believe the thing that we’re affirming. But I’ve changed it. I enjoy creating success. I enjoy attracting money. I enjoy getting closer to my target weight. We’re giving it statements that it can’t really disagree with because we do enjoy those things. Because if we didn’t enjoy them, we wouldn’t want to be creating more of them. So we do enjoy them, but we cause our mind to have to find those things in order to go, actually, yes, I do enjoy creating success.

Keith Blakemore-Noble [00:24:38]:
So our mind is now finding more and more times where we create success or more and more times where we bring in, money or more and more times where we approach our ideal way or whatever it is. I enjoy dot dot dot dot becomes a a really powerful way of phrasing your positive affirmations. So that’s what I would like to leave you with for today. What I’d like to suggest is that you figure out what it is that you want to affirm and find a way you could phrase it so that in order to process that phrase, your mind has to find times where you did do it. And the easiest way is by simply saying, I enjoy whatever the affirmation is. That’s what I’d like to, invite you to do. Do that. Create an affirmation.

Keith Blakemore-Noble [00:25:34]:
Repeat that affirmation to yourself several times when you wake up, several times just before you go to sleep. Do that for a month. Just get curious about the sorts of results that you’re gonna create. That’s it for this episode. Thank you so much for joining me. Again, do give us a like, comment, share. Remember to subscribe on your favourite platform. Give us a review on your favourite platform.

Keith Blakemore-Noble [00:25:59]:
It all really helps. Share this far and wide. If you wanna find out more about any of this stuff, go to Noble. Look for other episodes of the of the podcast, the Keith Blakemore Noble Radio Show. Get in touch. See what else is there. And above all, enjoy playing around with these new style of affirmations. You’ve been listening to the Keith Blakemore Noble Radio Show.

Keith Blakemore-Noble [00:26:44]:
To find out more, visit KeithBlakemoreNoble.com.