About This Episode
On a scale of 0-10, 0 being “not at all” and 10 being “ridiculously easy”, how easily do you think you could be manipulated into buying something you didn’t actually need?
It’s an interesting question, isn’t it?
Recently I asked the same question across multiple social media platforms to see what people thought.
Overwhelmingly the result was that people scored themselves mostly in the 0-2 range, commenting adamantly that if they didn’t need something then nobody could make them buy it.
Unfortunately, the evidence from the Real World is that most people massively over-estimate their ability to resist!
Why the disparity, and does it really matter?
That’s what we explore in this episode, as well as in the forthcoming book AntiManipulation.
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Award-winning coach, international speaker, multi-time best-selling author, hypnotist, occasional magician, and writer of this post, Keith spent his first 40 years suffering from several phobias including being terrified of speaking with strangers. After one incident too many, he started studying and training in NLP & hypnosis to conquer his own issues, found he was rather good at it, and changed careers (aided by redundancy at just the right moment after 20 years in IT). He helps people transform their deepest fears into their greatest strengths, and having helped over 5,000 people across 5 continents, he is the UK’s #1 Fear Strategist.