AntiManipulation

Interesting, eye-opening, thought provoking, and at times, down right scary! You are definitely going to recognise many of these tactics and, after reading this, will feel more confident to make informed decisions!

– Jody Fletcher, Director of Chilli Promotional Products Ltd

 

This book, AntiManipulation, is the one I wish I’d written! It’s a belter.

– Brad Burton, UK’s #1 Motivational Business Speaker

 

Ignorance is bliss they say – I definitely disagree after reading this book! We want to think that we make our own decisions, but this book shows us differently and it definitely armed me and got me better guarded in minimising everyday manipulations around us. Talk about common sense only being common after the fact – I recognise a lot of it now, after reading about it! Knowledge is power. Keith has empowered me through this book – forewarned and forearmed.

– Michelle Leong, Lean Specialist, Author of Being Lean

 

I wish this book was available before lockdown, where online courses were being sold unethically and unchecked. The bait being a free course just to give enough away, then the hook which was limited time deals. By which time people were emotionally invested. I know a few people personally who were caught like this and were shocked they had been manipulated. Keith’s succinct and brilliant description keeps you reading this book. It will change how you think about being sold to. Even if you are wise enough never to be manipulated, read this book.

– Charlotte Yeates, MD of CY Safety Ltd

 

Keith uses his vast experience and wealth of knowledge to take the reader through various ways in which we are manipulated by sellers to buy things we didn’t need, or ones at a higher cost than we originally needed. Armed with the content of this book, the prospect of buying things will be a much safer environment.

– Duncan Jay, Director of HSA Accountants Ltd

 

I love the simplicity in the set out of this book, the history behind the book, and the explanation of the ways in which manipulation works. It truly gets one thinking.

– Kay Downie, The Soul Mechanic

When you buy something, are you buying because YOU want to buy? Or are you buying because THEY want you to buy?

How would you even know the difference?

There are countless unscrupulous individuals and businesses out there, each with a very strong vested interest in you buying their stuff – whether that’s products, courses, services, or even ideas, beliefs, and theories.

So strong is their need for you to buy from them, that they will stop at nothing in their attempts to manipulate you into buying.

Imagine if you could find out about their approaches, so that you could protect yourself?

In AntiManipulation, Keith Blakemore-Noble helps to give you the upper hand by showing just how the unscrupulous attempt to manipulate us.

The book explores the base upon which this manipulation is built.

It them looks at several different methods of manipulation, understanding how the are applied, learning how we can spot and counter them.

It finishes by taking a more in-depth look at one of the most popular avenues for mass manipulation, the Live Event. Here, the book breaks down many of the more common, effective, and popular manipulative approaches, helping the reader to be better able to spot them and to counter them.

Which means that you can protect yourself and only buy when YOU want to.

Keith uses his extensive experience of NLP and hypnosis (as a coach and trainer for well over a decade) and shares how these and other tools are abused by unscrupulous individuals and companies to seek to manipulate us into buying their stuff – whether that be products, services, courses, or ideas, beliefs, ideologies.

AntiManipulation – it’s time you took back control!

0993162568
AntiManipulation: Exposing the tools, tricks, and ....
Blakemore-Noble, Keith

Print length : 234 pages
Language : English
Publication date : 4th March 2023
Publisher : Be Your Change
Dimensions : 15.24 x 1.24 x 22.86 cm
Weight : 362g
Paperback ISBN : 978-0-9931625-6-5
eBook ISBN : 978-0-9931625-97-2

Chapters

INTRODUCTION

  • Could YOU Be Manipulated?
  • “What Have You Got Against Selling?”
  • Persuasion versus Manipulation
  • Emotion

NLP

  • What is NLP?
  • Rapport
  • Anchoring
  • Pit of Despair
  • Leading Questions
  • Yes Train
  • Strategies

LANGUAGE

  • Language Overview
  • Hypnotic Language Patterns
  • Logical Fallacies
  • Metaphors and Stories
  • Ambiguity

FOMO

  • What is FOMO?
  • Price Rises
  • Fake Scarcity
  • FOMO Headline Examples

MISCELLANEOUS MANIPULATION

  • The Power of Three
  • Price
  • Misattributed and Misleading Quotes
  • Bogus Competitions
  • Influencer Photos
  • Awards and Best-sellers
  • Technology
  • Misusing Natural Phenomena
  • Psychology

LIVE EVENTS

  • Introduction
  • Profiling
  • Keeping You Drained
  • Seeding
  • Anchoring
  • Other Approaches
  • “Run to the Back of the Room”
  • Get The Attendees To Sell To Each Other

PROPAGANDA

  • Propaganda
  • Echo Chamber
  • Hydroxyl Acid

The AntiManipulation Movement

Stephen
Great Little Informative Read
Succinct and clear explanation of the mechanics of marketing's dark side that can be used to persuade us to buy something we don't need, or buy into someone's argument without thinking for ourselves - makes this book a defence against the dark art of manipulation whenever we encounter it in our lives. Good stuff!
Craig Smith
A Brilliant, Insightful, and Educational Book
Keith's knowledge of the buying process and the education he includes within AntiManipulation have really benefitted me. There are so many techniques people use to try and get you to buy their product, so to understand these unscrupulous methods has been a real eye-opener. One of the most thought-provoking books I have had the pleasure of reading in recent times. A book that is full of learning!
Michelle L
I'm The Real Decision-maker Now!
“AntiManipulation" is a game-changer! Keith breaks down sneaky marketing tactics in a relatable way. This book's a treasure trove of tips to help you spot and dodge manipulators. I absolutely love the “Three options” manipulation, I alway fall for it!!! The writing is clear & the examples bring the point home. It's a must-read for anyone wanting to stay in control of their choices in a world of consumer pressures. Grab a copy, and watch your decision-making game level up! Highly recommended!
FireStar
Another Excellent Book from Keith Blakemore-Noble
Well-written, informative, and an excellent insight into various techniques used in sales to manipulate buyers into decisions. With easy-to-read chapters you can dip into, Keith includes a wealth of information around the tricks and techniques in the market and how you can recognise them in everyday situations. Highly recommended.The writing is clear & the examples bring the point home. It's a must-read for anyone wanting to stay in control of their choices in a world of consumer pressures. Grab a copy, and watch your decision-making game level up! Highly recommended!
Tony Edwards
It's Amazing To Think How Much Of This We Do This Without Thinking
We all sell... regardless of if we are in business or not. We sell ourselves to make friends and to influence people and this book gives insight into the ways that this natural occurrence has become convoluted by snake oil type sales people. Great work Keith!
P Newton
Amazing Book, Well Worth A Read
I was lucky enough to be one of the first people to read this book and it's brilliant! It will help you in understanding so many different techniques that are out there which try to manipulate us!
JodyJo
Interesting and Eye-Opening
This is a great book that quickly and easily highlights the many ways you can easily be manipulated into buying things you don’t need … and shows you how to avoid that happening. Highly recommended.

In a world that is riddled with subtle manipulation, why do we so easily fall for it all the time? These people, using these techniques, are amazing at what they do. But with a little education we can easily understand when it starts to happen to us. When Keith first approached me with the idea of Anti Manipulation I was so happy. This stuff needs to be shared far and wide to keep people as safe as possible around the world. Amazing work Keith.

– Paul Newton, Founder of MentalTheft

 

I always thought that I was quite a hard person to sell to; but some of the practices contained in these pages tells me that I thought wrong. As someone who has worked in sales, I have seen some of these underhanded tactics being used first hand, salespeople get trained to fuel the want and feed the greed and this book will help the general public to recognise the signs of manipulative practices so that less people fall for them. Great work Keith!

– Tony Edwards, Bitsmart Technology Ltd

 

What can I say? Keith’s book is just brilliant. I was the person that said “Oh I can’t be manipulated” BUT reading this book has made me realise that I certainly can! I fell in love with the book and how helpful it really is.

– Amy Thorpe from Amy’s Aphrodities

 

Keith writes like he speaks: knowledgeably, calmly, and in a clear way that makes any subject understandable. This book will fine tune your spidey-senses so they tingle when people are trying to manipulate you into doing things their way, rather than doing what’s best for you. Just read it, you’ll be glad you did.

– Sylvia R Poll, Spanish the Fun Way

 

Keith’s knowledge is on this subject is vast and often leads to wonderful conversations. By writing this book he has given everyone the chance to gain part of this knowledge. AntiManipulation allows you to feel in control, and to have a greater knowledge of the tactics which ultimately can leave us feeling like we didn’t have a choice. Simply put, Keith gives us an opportunity to see things in a different way, things we’ve often questioned. Everyone should read this.

– Stacey Calder, founder of Business Success Network

Crowdfunder Thanks...

A significant portion of the costs of bringing this book to market were met thanks to a Crowdfunder campaign run in late 2022.

A massive thank you to the following for their kind and generous support of the campaign, without whom th ebook would almost certainly still not have seen the light of day – Alfie McGarthland, Aly Smith, Brad Burton, Callum John Brown, Callum Widdowson, Carl Ford, Caroline Andrew-Johnstone, Chris Adlam, Craig Smith, David Krushell, Duncan Jay, Elke Hausler, Ian & Muriel Noble, Jen Hinds, Jenny Leggott, Jesse Lawrence, Jody Fletcher, KT Moran, Karen Duncan, Kath Parrington, Kay Downie, Laura Jewell-Fear, Linda Reynolds, Maria Poswinycz, Michael Beeson, Mike Douglas, Paul Newton, Pippa Whitfield, Richard Eaton, Senga Smith Grant, Simon Pittman, Steve Westrop, Sylvia R Poll, Toni Sharp, Tony Edwards, Yasmin Cook.