AntiManipulation

Interesting, eye-opening, thought provoking, and at times, down right scary! You are definitely going to recognise many of these tactics and, after reading this, will feel more confident to make informed decisions!

– Jody Fletcher, Director of Chilli Promotional Products Ltd

This book, AntiManipulation, is the one I wish I’d written! It’s a belter.

– Brad Burton, UK’s #1 Motivational Business Speaker

Ignorance is bliss they say – I definitely disagree after reading this book! We want to think that we make our own decisions, but this book shows us differently and it definitely armed me and got me better guarded in minimising everyday manipulations around us. Talk about common sense only being common after the fact – I recognise a lot of it now, after reading about it! Knowledge is power. Keith has empowered me through this book – forewarned and forearmed.

– Michelle Leong, Lean Specialist, Author of Being Lean

I wish this book was available before lockdown, where online courses were being sold unethically and unchecked. The bait being a free course just to give enough away, then the hook which was limited time deals. By which time people were emotionally invested. I know a few people personally who were caught like this and were shocked they had been manipulated. Keith’s succinct and brilliant description keeps you reading this book. It will change how you think about being sold to. Even if you are wise enough never to be manipulated, read this book.

– Charlotte Yeates, MD of CY Safety Ltd

Keith uses his vast experience and wealth of knowledge to take the reader through various ways in which we are manipulated by sellers to buy things we didn’t need, or ones at a higher cost than we originally needed. Armed with the content of this book, the prospect of buying things will be a much safer environment.

– Duncan Jay, Director of HSA Accountants Ltd

I love the simplicity in the set out of this book, the history behind the book, and the explanation of the ways in which manipulation works. It truly gets one thinking.

– Kay Downie, The Soul Mechanic

In a world that is riddled with subtle manipulation, why do we so easily fall for it all the time? These people, using these techniques, are amazing at what they do. But with a little education we can easily understand when it starts to happen to us. When Keith first approached me with the idea of Anti Manipulation I was so happy. This stuff needs to be shared far and wide to keep people as safe as possible around the world. Amazing work Keith.

– Paul Newton, Founder of MentalTheft

I always thought that I was quite a hard person to sell to; but some of the practices contained in these pages tells me that I thought wrong. As someone who has worked in sales, I have seen some of these underhanded tactics being used first hand, salespeople get trained to fuel the want and feed the greed and this book will help the general public to recognise the signs of manipulative practices so that less people fall for them. Great work Keith!

– Tony Edwards, Bitsmart Technology Ltd

What can I say? Keith’s book is just brilliant. I was the person that said “Oh I can’t be manipulated” BUT reading this book has made me realise that I certainly can! I fell in love with the book and how helpful it really is.

– Amy Thorpe from Amy’s Aphrodities

Keith writes like he speaks: knowledgeably, calmly, and in a clear way that makes any subject understandable. This book will fine tune your spidey-senses so they tingle when people are trying to manipulate you into doing things their way, rather than doing what’s best for you. Just read it, you’ll be glad you did.

– Sylvia R Poll, Spanish the Fun Way

Keith’s knowledge is on this subject is vast and often leads to wonderful conversations. By writing this book he has given everyone the chance to gain part of this knowledge. AntiManipulation allows you to feel in control, and to have a greater knowledge of the tactics which ultimately can leave us feeling like we didn’t have a choice. Simply put, Keith gives us an opportunity to see things in a different way, things we’ve often questioned. Everyone should read this.

– Stacey Calder, founder of Business Success Network