---
title: "The One With Simon Clements"
id: "7315"
type: "podcast"
slug: "the-one-with-simon-clements"
published_at: "2023-03-10T00:01:52+00:00"
modified_at: "2023-09-22T11:40:18+00:00"
url: "https://keithblakemorenoble.com/podcast/the-one-with-simon-clements/"
markdown_url: "https://keithblakemorenoble.com/podcast/the-one-with-simon-clements.md"
excerpt: "Uncover the importance of brand identity and out how to create an effective marketing strategy, plus the benefits of professional branding."
taxonomy_series:
  - "The Keith Blakemore-Noble Radio Show"
---

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# The One With Simon Clements

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The Keith Blakemore-Noble Radio Show

The One With Simon Clements

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<blockquote class="wp-embedded-content" data-secret="y7eXrhDfsz"><a href="https://keithblakemorenoble.com/podcast/the-one-with-simon-clements/">The One With Simon Clements</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://keithblakemorenoble.com/podcast/the-one-with-simon-clements/embed/#?secret=y7eXrhDfsz" width="500" height="350" title="“The One With Simon Clements” — Keith Blakemore-Noble - The Overachiever's Coach" data-secret="y7eXrhDfsz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://keithblakemorenoble.com/wp-includes/js/wp-embed.min.js </script>

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- First broadcast March 10, 2023

Uncover the importance of brand identity and out how to create an effective marketing strategy, plus the benefits of professional branding.

[PrevPrevious EpisodeThe One About Conscious, Unconscious, and Intuition](https://keithblakemorenoble.com/podcast/the-one-about-conscious-unconscious-and-intuition/)

[Next EpisodeThe One About SuccessNext](https://keithblakemorenoble.com/podcast/the-one-about-success/)

#### Table of Contents

## About This Episode

In this episode, I explore the importance of brand identity with my [guest](#guest)
 the identity architect Simon Clements.

Simon shares his journey from a two-week freelance trial with Cadbury Trebor Basset to his current work as a freelance graphic designer and identity architect.

He explains the concept of ‘identity architect’ and how it helps clients better understand their business and find the most effective way to market their product or service. He outlines the different aspects of brand identity, from the colours and fonts used to the psychology of the visuals. He also detailes his process when clients have no idea what they want for their brand identity.

Lastly, he discusses the design process and the benefits of professional branding, explaining why consistency and awareness of the brand is key to its success.

Of course, we also explore more about the man behind it all, Simon himself, as he shares parts of his journey candidly.

## About My Guest

“After finishing a HND in Graphic Design and Advertising, I was approached by Cadbury Trebor Basset at my end of year show. They loved my work, and offered me a job in their in- house design team, based in Bourneville, Birmingham.

After facing a tough decision, due to health issues I had at that time, I decided to go it alone and start my own business. It was the best decision I ever made! I’ve been lucky enough to help many clients over the years, globally as well as nationally, and I have loved every minute!

I’m passionate about my work, and also pride myself on being honest, reliable and loyal to all of my clients!

I believe in the design process that I have in place. It’s a collaboration between myself and you, the client, to ensure that your end result looks good, delivers the right message, and that it’s something you’re proud of!”

You can connect with Simon at –

**Website** – [https://SimonClementsCreative.co.uk](https://SimonClementsCreative.co.uk)

**Instagram** – [https://instagram.com/thesimonclements](https://instagram.com/thesimonclements)

**LinkedIn** – [https://www.linkedin.com/in/SimonClementsvba/](https://www.linkedin.com/in/SimonClementsvba/)

## Supporting This Podcast

### Support

It would be wonderful if you felt able to support this podcast in some way. Whether that’s

- By giving a like / comment / share on the socials
- By sharing it with those you think might enjoy it
- By subscribing and reviewing on your favourite platform
- By [buying me a nice cup of tea](https://buymeacoffee.com/keithbn) ☕️

your support is most gratefully appreciated!

## About Your Host

Keith Blakemore-Noble

Keith Blakemore-Noble is The Overachiever’s Coach. For over sixteen years he has worked with driven, capable individuals to identify and restructure the internal patterns that keep them stuck despite their success. A former Chartered IT Professional and Fellow of the British Computer Society, Keith brings a systems thinker’s precision to mindset change. He is the founder of The Overachievers Club, host of The Overachievers Podcast, and author of six published books including The Masks We Wear and AntiManipulation, with his forthcoming Overachiever-based book in development. He uses Mindset Mastery, his bespoke blend of hypnosis, NLP, and coaching, to create rapid, deep, and lasting change.

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