The one with Robert Middleton

Every day more and more people are “going it alone” and setting up their own business – following the dream!

But every day businesses fail and collapse. Usually due to lack of money, which is a direct result of having a lack of client.

What if there was a proven and simple way to structure and run your business in such a way as to attract far more clients?

Join me and my guest Robert Middleton in this episode as we explore Robert’s “5 Pillar Marketing Plan” which does exactly that.

Robert says that the name of the game to succeed in marketing is clarity and focus – knowing what you want to accomplish, what you’re offering, who your clients are, what your message is, and what strategies you’ll use to grab their attention and interest. Which is where his 5 pillars come to the rescue.

Among the things we look are are –

  • How to create a 5 Pillar Marketing Plan
  • What it takes to get the attention of your prospective clients
  • Why your mindset is key to success as a self-employed person

Robert Middleton

I’ve been a self-employed marketing coach for 34 years. I work with all kinds of self-employed people such as coaches, consultants, trainers, etc who are looking for ways to find more of their ideal clients. I got started after doing a career development workshop in 1983 and figured out that I was a good teacher. So I started teaching small business owners how to get organized. After a few years that transitioned into helping them with their marketing.

I got online in 1996 and started writing a weekly email newsletter in 1997 that now reaches 25,000 people. Then I wrote an online bestseller, “The InforGuru Marketing Manual” in 1999. That manual launched a whole new industry – of helping self-employed people with their marketing. It also spawned a few thousand competitors! I’ve worked with thousands of people – individuals and groups and conducted workshops and online programs. I currently run a membership website called “The More Clients Club.”

My philosophy is that anyone can be successfully self-employed as long as they learn how to attract great clients to their business. I am allergic to any kind of hype or B.S. in marketing and believe it’s essential to offer real value and communicate in your authentic voice.

I’ve been involved in personal growth since I was a teenager and have read hundreds of books in the field. My favourites include Loving What Is by Byron Katie and The Way of Freedom by Salvadore Poe.

I live in Boulder Creek, CA which is between Santa Cruz, on the coast and Silicon Valley. I live in a redwood forest with a river in my backyard and conduct my business via the Internet, email and Zoom video. I’m originally from Canada and grew up on Canadian air force bases around the world. My father was an air force officer.

Keith Blakemore-Noble is the creator and host of The Confidence Alchemist Radio Show.

As The Confidence Alchemist, he helps performers to transform their deepest fears into their greatest strengths. For some this is conquering their social phobia around meeting strangers, for others it is beating the fear of stepping up their career into perhaps a managerial role; for yet others it is all about finding their own confidence to be them and enjoy living the life they always wanted to live but were too scared to dare.

He knows a thing of two about conquering fears and phobias and developing confidence – for far too many years he himself was painfully shy, crushingly lonely as a result, and his career hit its limits because of this. He started studying cutting edge neurosciences, conquered his “stuff”, and because The Confidence Alchemist – he has subsequently spoken to groups small and large (up to 800) in multiple countries across 3 different continents, sharing insights into how we can all become truly confident in all areas of our lives.

He has compiled and published several books and is in the process of writing his own book on confidence during 2018/9. He also occasionally performs his popular hypnosis and card magic show to thrilled audiences.

Inspired by the international best-selling book series of the same name, Winning in Life and Work is designed to help us all to step up our game and to maximise our ability to achieve success and even mastery of life and of work.

Sometimes challenging, sometimes intriguing, sometimes humorous, this show features a wide variety of guests hand-selected by the creator of both the books and this show, Keith Blakemore-Noble.

By carefully encouraging each guest to share their own story, we gain an insight into what they have learned about Winning, and we can use this to help us all discover the secrets of success, uncover how to master new beginnings, and a whole lot more.

Winning in Life and Work
Winning in Life and Work
The one with Robert Middleton

Free E-Book8 Proven Strategies to Jumpstart Your Marketing Genius
This E-book covers 8 essential steps to becoming a more effective marketer of your professional services.
+ Membership in the More Clients Club – $9 monthly membership –

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